You’ve probably received emails from every brand you’ve ever interacted with over the past 20 years, telling you about what they’re doing for their community and customers in these “unprecedented” times. Here are 30 creative alternatives to “unprecedented” you might use in your communications. Read the full article at MarketingProfs

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Is your brand relevant to the various audiences–customers, influencers, the media–you want to reach? More specifically, how can you find the untapped opportunities for establishing relevance? How can you identify what they want so you can provide it? Read the full article at MarketingProfs

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Done well, content marketing can be a powerful weapon in the B2B marketer’s arsenal, helping to generate leads, nurture them, and convert them into customers. Done badly, it’s ineffective and a waste of time and other precious resources. Here are some ways to do it well. Read the full article at MarketingProfs

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Copywriting is simply a type of writing used to get an audience to act, but as any copywriter knows, achieving that is not so simple. As there are a number of factors that influence whether a reader takes action, there exists a plethora of copywriting formulas to help you cover all your bases. So which one should you use? Different formulas work for different goals, content types, and writing styles. To help you choose the…

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If you’re finding that your organic posts on your Facebook business page aren’t getting the reach they once had, you are not alone. Over the years, as Facebook’s algorithm has continued to evolve and with more brands coming into the channel, organic reach has been dwindling further. If you’re lucky, you may get a full 1% of your fans that actually see your posts these days, but chances are low. After all, as brands, we…

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With a lot more time inside the home due to COVID-19, you may also be finding yourself spending a lot more time on social media sites like Twitter. Whether you’re tracking the news or looking for a distraction from your home office (or your couch), Twitter continues to be one of the top five most popular social networks in the US with over 20% of US internet users accessing Twitter on a monthly basis. Whether…

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On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their businesses. Last week, I interviewed Scott Mesite, one of WordStream’s resident digital marketing experts to discuss everything Facebook Ads. Just like our episode about the Google Ads auction with Kirstina Simonson, this episode was centered around how Facebook chooses each ad and…

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