The coronavirus pandemic will define 2020. As we continue to see the outbreak spread and governments and businesses respond to COVID-19, we’ve seen changes in every aspect of our daily life. Even on the Google SERP, we’ve seen large shifts in the way people search during this crisis. Advertisers know all too well that COVID-19 has impacted many industries’ PPC campaigns, but understanding how to adjust to these rapidly changing trends can help keep our…

Read More

Next time you meet a UX designer, ask them to describe what they do for a living. Not necessarily because UX design is extremely interesting—it is, but I’m biased. Ask because, unlike most professions, UX designers almost always have an idiosyncratic and evolving description of their position. This discrepancy arises not because we designers inherently possess broadly differing beliefs about what UX design encompasses; it’s because UX design can be used for so many different…

Read More

The COVID-19 outbreak is having a significant impact on daily business and consumer behavior, and as a result, these are times when small business owners and advertisers need to find opportunities that will help them build personalized and lasting relationships with their audiences from a safe distance. Unprecedented times call for adjustments to your online advertising, and we can help. We’ve compiled six strategies for running Facebook and Instagram ads effectively during the pandemic: Stay…

Read More

To capture leads via your content, you need to provide value and engage your audience. That’s where interactive content comes in–from quizzes to contests and giveaways. Here are five excellent tools you can use to create interactive content and capture leads. Read the full article at MarketingProfs

Read More

Accumulating content on your website without a content strategy hampers SEO instead of boosting it. A content audit can help you formulate a plan of action to align your content with your long-term strategy. Here’s how to conduct an effective audit of your content. Read the full article at MarketingProfs

Read More

On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their businesses. Last week, I sat down with WordStream’s Talent Acquisition Manager Nicole DeSisto to discuss the best processes to follow when getting ready to build out your team. She broke down everything from understanding when you should add on to your team…

Read More