Marketers create content to capture buyers’ attention and move them to buy. But without “compelling reason to buy” messaging, potential buyers are left guessing about what your product does and how it can help them. Here’s how to craft compelling, convincing messages. Read the full article at MarketingProfs

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On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their businesses. Last week, I sat down with one of WordStream’s executives to discuss employee potential, specifically how to identify and foster high-potential employees on your team. In the episode, WordStream’s Vice President of People Success Lucy Lemons team talked me through tips…

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Every year, we update our Google Ads industry benchmarks to account for the new changes and trends that advertisers are experiencing on the largest online ad platform. Earlier this month in March, we shared a sneak preview of Google Ads industry benchmarks for 2020 and we felt great about what we had to share. Then a pandemic changed everything. We’ve seen COVID-19 change our daily lives, our businesses, and moreover the past month. Even on…

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The COVID-19 outbreak has affected all aspects of our lives, including marketing. Even if your business is not health-related, you are most likely incorporating the pandemic into your content and messaging. Yet you are also most likely trying to figure out exactly how to stay relevant while also appropriate during such an unprecedented time. This guide was written to help you with that. It includes: Guidelines for staying sensitive Resources for ensuring accuracy Suggestions for modifying your…

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“Content operations” refers to everything that helps content marketing efforts run smoothly and drive impact for a business. That includes people, technology, and processes. Marketing needs well-oiled content operations, including these five essential elements. Read the full article at MarketingProfs

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On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their businesses. Last week, we started in on our digital marketing deep-dive by getting into detail about how the Google Ads auction works. And who better to take me through it than WordStream’s in-house Google Ads account manager, Kristina Simonson. Throughout the episode,…

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On Friday, March 27, the Coronavirus Aid, Relief, and Economic Security Act (CARES Act) became US law. The largest stimulus bill in American history, the CARES act put into motion a momentous effort to provide financial relief for millions of Americans who have been economically impacted by the coronavirus pandemic—in particular, the 3.3 million Americans who’ve filed for unemployment since March 14, and the small businesses who employ so many of them. Though the CARES…

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