​​SEO is one of the most dynamic areas of digital marketing because Google is always updating its ranking algorithm to make search a better experience for users. That means each year, marketers have the opportunity to reevaluate the SEO trends shaping the search engine landscape. That being said, read on for the top 12 SEO trends to watch out for in 2023 and how to align your strategy with them. Table of contents The new…

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As a small business entering a new year, It’s important to know two things: 1. The broader digital marketing trends to expect in the industry as a whole, and2. The smaller tactical strategies that are mainstream and already in full swing. The former is for readiness and results in the long term while the latter is for relevancy and results now. That being said, read on for the 13 best marketing strategies for small businesses…

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Over the years, Google has made a clear effort to automate as much of its advertising platform as possible. There are a number of reasons for this, from increased competition from alternative platforms to the less obvious advantage of increasing advertiser spending without their awareness. That isn’t the whole story, however, because many of the automated features Google has launched over this time period have improved the overall experience for advertisers. The way I look…

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When it comes to marketing, there is no doubt that content is king. But according to a recent Parse.ly study, 53% of organizations’ revenue goals are not tied to content. This is a major pitfall. If you don’t know how your content is impacting your bottom line, how can you know what’s worth your money and what’s not? Although many believe that calculating the return on investment (ROI) of content marketing is a mystery that…

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An experiment was conducted for wine tasters sometime ago. The volunteers received two bottles of wine and were told to describe the taste of each one. Bottle A came with a price tag of $5, while the other bottle had a price tag of $45. While both bottles had the same exact wine in them, most volunteers claimed the costly wine tasted better than the cheap bottle. This is perceived value in action! So how…

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Even though healthcare marketing isn’t brain surgery, it can be confusing to pin down which website elements matter and, moreover, which ones encourage conversions. That’s why we rounded up 13 examples of exceptional, effective healthcare website design that you can learn from—and copy—to improve your own site and boost those conversions. In this article, you’ll find: Why you need to worry about healthcare website design Healthcare website design examples How to improve your healthcare website…

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We publish a LOT of content. And if you’ve been following us for any amount of time, you’ll know that we strive to provide tips and insights that you don’t find in just any old blog. Two problems though: Google is designed to surface information that people know to look for, and People are designed to skim. The result? A lot of our truly best tips—the small nuances, side notes, and pro pointers that make…

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