How to put your customers into a holiday slumber: To our valued customers, As the end of the year draws near, we’d like to take this opportunity to extend a heartfelt thank you to all of you for your support. Thank you for choosing us and we wish you a wonderful holiday season and happy new year! How to Want to send an authentic holiday greeting this year that your customers will actually want to…

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Google recently announced that starting next year, it will be phasing out similar audiences. So what are they, what’s replacing them, and what do you need to know? Read on to find out, with expert input from PPC pro Jyll Saskin Gales! Table of contents What are similar audiences? Similar audiences, or similar segments, are Google’s version of lookalike audiences. They work by finding people who exhibit similar online behavior to those in your remarketing…

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The week between Christmas and New Years is its own dimension of time and space that renders our brains somewhat…useless. So what do you do when New Year’s Eve comes around and you want to send a friendly greeting out? You come to this post, where I’ve come up with 50+ Happy New Year wishes for customers, coworkers, friends, and more. Use them in your emails, social posts, cards, and texts! Table of contents Happy New…

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It’s never a dull day in PPC, and 2022 proved that at every opportunity. Small and medium businesses were pushed above and beyond this year by supply chain disruptions, shifting consumer behaviors, and skyrocketing inflation—and along the way, Google, of course, made some moves of its own. In this post, we’re going to highlight the 10 biggest changes to Google Ads from this past year that you should know about going into 2023, and for…

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Facebook has a lot to offer advertisers, from impressive scale to data-driven audience segments and tactical ad formats. In fact, the average Facebook user clicks on 12 ads per month and 78% of U.S. consumers have made purchases through discoveries on Facebook. But social media moves at a dizzying speed. New features are constantly released, fresh audience trends emerge (and then inevitably vanish) and new marketing strategies explode in popularity. As a Facebook advertiser, which…

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You put a lot of effort into growing your email list, so it’s easy to fall into the trap of over-valuing your subscriber numbers. But what good does a high subscriber count do if your other numbers aren’t increasing? Numbers like open rate… click-to-open ratio…ROI. The fact of the matter is, email marketing is a great way to stay connected with your prospects and customers, but only if you’re reaching engaged, quality contacts who value…

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While December brings fun, family, and food, it can also leave business owners and marketers feeling pressed for time—and resources. But with the right strategies and promotions, you can make your December marketing a breeze and spend more time relaxing with your loved ones. So in this post we’re giving you: A full list of December holidays, awareness causes, and national days. Over 52 creative ways to use them in your blog, social media, emails, and more.…

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