Each episode of this season of the Goal Talk podcast features an interview with a marketing or management expert on vital topics for digital marketing success, aimed around bringing small business owners and marketers the information they need to successfully grow their businesses. Last week, we introduced the basics of advertising online and went into the main advertising platforms: Google, Facebook & Instagram, and Bing. We started by listing out some online advertising statistics, then…

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Link-building is often an uncertain practice: You don’t know for sure that you’ll get any backlinks; if you do, you can’t guarantee they’ll be on the sites you want, with do-follow status, and the anchor text you prefer. Luckily, you can now stop worrying about that last item. Read the full article at MarketingProfs

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Maybe you used to buy it in the seedy parking lot behind Gold’s Gym and smoke it out of an apple in your friend’s Impreza blowing through 99-cent cans of Arizona Iced Tea and those extra spicy Doritos while a crooning Robert Plant penetrated your earholes? Things have changed. Now, in a dozen states (and counting), you can walk into a store with nothing more than a license and a fistful of cash and select…

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The World Health Organization has declared the coronavirus, or COVID-19, a global pandemic. It’s an uncertain time with lots of unknowns, and while we don’t have all the answers, we want to share what we do know and offer some guidance for our customers and other small businesses that may be experiencing shifts in their business. This pandemic is affecting the health of the public, and it’s also impacting the economy. According to Google, “since…

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You’ve invested time and money to implement creative and cost-effective ways to bring relevant traffic to your site. You’ve even collected reviews from customers. So what’s still missing? Thoughtful product descriptions that convert. Read the full article at MarketingProfs

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Most members of creative teams that develop content say they’re struggling to keep up with the speed they are expected to work at and with the volume of work they’re expected to tackle, according to recent research from inMotionNow. Read the full article at MarketingProfs

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