Any individual who owns or manages a small marketing agency will know that the process of crafting a proposal to a potential client is a task that can be perfected—and, even better, easily duplicated. Although mastering the entirety of agency sales takes practice and experience, understanding how to properly articulate the value you will bring to a potential client in a written proposal is something that can be templatized and adjusted to fit each new…

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In the world of online advertising, it’s so easy to get lost in all of the numbers! How can you determine if you are successful? Are you performing better, worse, or on par with others in your industry? Knowing key PPC metrics with industry benchmarks can help you figure out where you stand against the industry average. But benchmarking has several benefits other than just seeing what the standard in the industry is. By observing…

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Every marketer gets excited to see the performance they’re generating from their marketing campaigns. None of us set up ad campaigns without having some expectation of results. So it’s understandably frustrating when you log in to see … nothing. Zeros across the board for your campaigns. We always start off by checking the obvious: Did I turn it on? Am I on the right date range? But what if those things are all set up…

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Last week, we released our fourth episode of the Goal Talk podcast. Each episode of the series features an interview with a marketing or management expert on vital topics for digital marketing success to bring small business owners and marketers the information they need to successfully grow their businesses. In last week’s episode, Director of Product Marketing Erik Mansur and I sat down to discuss everything small business owners and marketers need to know about…

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Selecting a new website content management system (CMS) is often a significant challenge and investment. Too often, when the time has come for migration, enterprises fail to keep SEO in mind. The ramifications of that can be significant. Read the full article at MarketingProfs

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Are you interested in gaining audience intel, understanding their pain points, gauging their interest in preferences, and driving more engagement through your Instagram Ads campaigns? As a business or ad account manager, of course you are! You can now accomplish all of these goals by adding an interactive polling sticker onto your Instagram Story ads. Read on as we detail how you can easily set up polls in your Instagram Ads campaigns, share the various…

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As a business owner, producing videos is likely not your forte. But coming up with the ideas behind marketing videos and the strategies to propel those ideas into great marketing tools is something you and your team can be constantly thinking about. Anyone who is concerned with the business of marketing these days needs to know about the super-effective sales funnel system for capturing and converting leads and how video is being leveraged as one of…

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