Because the online content landscape is so crowded, audiences value originality that engages them. One way savvy content marketers are responding is to create compelling interactive content. Here are 4 types of interactive content you can build. Read the full article at MarketingProfs

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Do top-performing blog posts tend to have certain characteristics in common, such as copy length, headline length, headline type, and content structure? To find out, SEMrush analyzed 700,000 posts on different blogs. Read the full article at MarketingProfs

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Out-of-home advertising, or OOH, can seem intimidating. And expensive. And confusing. Because how in the world do you figure out how to reserve a park bench or bus stop to advertise your business? And how much does it cost? What do you even design to place there? And, more importantly, does OOH even work? Whew, let’s take a breath. OOH may seem old school, but that doesn’t mean it’s out of date—or out of reach.…

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American author Steven Pressfield once said, “The disease of our times is that we live on the surface. We’re like the Platte River, a mile wide and an inch deep.” That quote applies in so many facets of our lives and none more evident than fostering relationships and building a marketing network. Too often, people go to networking events to collect business cards so they can follow up in the hopes of having some sort…

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Last week, we launched our newest project, the Goal Talk Podcast. Aimed around bringing small business owners and marketers the information they need to successfully grow their thriving business, each episode features an interview with a marketing or management expert on vital topics for digital marketing success. In last week’s premiere episode, I sat down with WordStream’s Senior Visual Designer Kate Lindsay and UX Designer Jed Robinson to discuss the components you need to create a website…

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There are more advertisers using PPC platforms than ever before, which can drive up costs per click and make it harder for advertisers with smaller budgets to see quality results. The days of cheap clicks and cheap leads on Facebook Ads and Instagram Ads are coming to a close. For some industries, SEO is changing so rapidly and dramatically that the solution might be a new PPC strategy. And if you’re a marketing manager or…

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WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts. For this month’s Employee Spotlight, we’re featuring Tamara Fedde. Originally from California, Tamara is a product designer passionate about high-quality user experience, strong black tea, and her sourdough…

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