Mathew Sweezey of Salesforce offers tips and insights from his forthcoming book, ‘Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media.’ Read the full article at MarketingProfs

Read More

In the world of marketing, a webinar can be one of the most powerful tools in your arsenal. There’s a simple reason for that. Webinars allow you to connect directly with your audience, establishing your credibility in the field and associating your business with that topic in the minds of your prospective customers. By running a webinar for your audience, you accomplish three things. Command the attention of your audience Educate them on your industry…

Read More

We talk about small businesses all the time. From advertising tips to best practices when creating a business plan, WordStream’s content has you covered. But what if you’re not reading the blog, watching our YouTube channel, or reading our weekly newsletter? When I’m commuting to work, doing housework, cooking something delicious or doing any number tasks that require visual attention but allow the mind to wander, I find myself turning to podcasts to use that…

Read More

Marketing is not about pitching to customers; it’s about communicating with individuals. It’s understanding what resonates best with them and why, and delivering value on those terms. It’s not asking them to buy, it’s building trust so that when the time comes for them to make a decision, they willingly choose you.   Digital marketing is no different; it’s just that the dialogue occurs over electronic platforms. While the soft skills required for marketing have…

Read More

Bringing on additional help as a digital marketing agency owner can be a necessary but equally daunting task. Finding and onboarding help can take up hours of valuable time that you may not be able to lose. So what are your options? Finding qualified contractors who are highly skilled can be even more difficult. Experienced, established digital marketers will certainly charge a steep price for their services, and, even more, they may have limited availability.…

Read More

Searching for new social media content to share on Facebook and Instagram? Hoping for more engagement? You can accomplish both of those goals with an Instagram campaign of user-generated content, or UGC. UGC is content created by users which can come in a variety of mediums, such as text, images, videos, and audio. On Instagram, UGC created by your target audience can help other potential customers see themselves in those creative assets and can then…

Read More

I had a few goals for the WordStream blog for 2020, and the biggest one was to formalize a content marketing mission statement. A few weeks ago, I got the rest of the content team together in a room to talk about what it is, exactly, that all of our content does and how we can document this to improve our content strategy. Here’s what we landed on for our content marketing mission statement: Here,…

Read More