It does not take much effort for an advertiser to import their campaigns from Google Ads straight into Microsoft Ads. But the most common mistake I tend to see is optimizing Microsoft Ads in the exact same way as with their Google Ads account. There are several differences between the two advertising platforms that advertisers need to remember to better optimize their campaigns. Microsoft Advertising search ads might look similar to Google Ads, but it’s important…

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WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts. For this month’s Employee Spotlight, we’re featuring Ian Woodward, who’s been at WordStream for about five years. He was also the inaugural Employee of the Year at our…

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Marketers covet Page One of Google search results for a reason: It’s chock-full of possibilities for website traffic, leads, and conversions. Here’s a tried-and-true process for creating content that ranks. Read the full article at MarketingProfs

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Wisely, you’ve taken the dive into video marketing. Whether you’re using video to create educational content or product-focused advertisements, you’ve made the right decision. It is, after all, the year 2020; any digital marketing strategy that lacks video is incomplete. Now that you’re in the game, it’s time for the hard part: figuring out how you’re going to increase your Facebook video views. Getting users to pay attention to your content—whether it’s paid or organic—is…

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When looking up the definition for the Google Display Network, we get the following description on the Google Ads help site: “A group of more than 2 million websites, videos, and apps where your ads can appear.” The Google Display Network goes beyond just websites; the sentence clearly states our ads can appear in apps and on videos, too. And, of course, when we talk about videos on the Display Network, we’re talking about YouTube…

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Managing your PPC marketing can feel like a daunting task when your industry is as heavily restricted as drug and alcohol rehabilitation and addiction treatment services in Google, Facebook, and other advertising platforms. If you’re not routinely optimizing and keeping up to date on industry trends and best practices, it’s easy to fall behind the competition. Or, even worse, stop advertising on these platforms entirely! Fear not, though—we’re here to help. In WordStream’s upcoming webinar…

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Knowledge is power. Here at WordStream, we pride ourselves on being one of the most in-depth sources of digital marketing knowledge in town. Want to learn how to create impactful Facebook audiences? We have a blog for that. Want to learn how to write better PPC ad copy? We have a blog for that, too. The written word is powerful. And we wouldn’t trade it. But folks learn in all sorts of different ways. One…

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