It’s no secret that Facebook can be a fantastic place to reach new audiences and grow your business. We hear about crazy awesome success stories all the time: “I just put stuff on Facebook, and I don’t know what happened, but six months later I quit my job and my side hustle became my full-time gig!” That’s all fine and dandy, but it’s definitely not the most common use case. I’ve heard more people, especially…

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By now, our State of the Agency report is an annual tradition. We gather insights on how marketing agencies truly run their businesses—how they price their offerings, how they hire employees, and so much more. Well, it’s that time of year again. And this time, we’re asking you to help us out by filling out a quick survey so we can create our biggest, most detailed, most comprehensive report yet. Here’s what’s happening. And, new…

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You own a small auto shop in Worcester, MA. Things are going well, but you can’t shake the feeling that you could be growing faster. Referral marketing isn’t bringing you as much business as it used to, and you don’t have the time or the resources to run a commercial on local TV. So, you decide that it’s time to get serious about digital marketing. To get a high-level sense of where you currently stand,…

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Today’s enterprises must effectively and efficiently deliver, manage, measure, and archive content. Robust content management capability is critical. But there are myriad systems on the market. How does one choose the right set of tools, and what needs to be considered in the process? Read the full article at MarketingProfs

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If you work at a digital marketing agency, you’re familiar with the fast-paced work environment—your staff needs to work quickly and accurately, while managing both internal and external expectations. It’s not an easy task. Why is it so challenging? The answer is probably obvious. In addition to competing with other agencies for business, you’re also up against companies bringing these services in-house. With the number of rivals growing in the industry, it’s important to look…

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There is no one-size-fits-all option for marketing technology, but a good tech stack generally includes tools for marketers’ most pressing needs, like analytics, automation, communication, content, customer relationship management, and SEO. Figuring out which marketing tools are most pressing ultimately depends on individual business needs. “In order to pick the right tech stack, you need to, first of all, have your goal clear in your head and a very firm idea of what you need…

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