Which terms related to content marketing are searched most on Google? Which hashtags are used most alongside #contentmarketing on Twitter? Read the full article at MarketingProfs

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The travel industry is growing fast, and it is one of the largest and most competitive in the world. Modern customers are more likely to spend money on traveling, and 34% of millennials plan to spend more than $5,000 on upcoming vacations, according to Business Insider. To stand out from the crowd, travel industry players need to keep up with the trends, and one podcast by Facebook claims Instagram has a significant impact on the…

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Here’s why having a single writer–or small, connected team (think agency)–can be ideal, and how you can mitigate the risk of your content machine’s crashing and burning if that resource leaves. Read the full article at MarketingProfs

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There may not exactly be a magic formula, but there are steps you can take to write for humans that will also appeal to the Google bots that determine whether your content will ever see the search engine light of day. Read the full article at MarketingProfs

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If you’re in marketing, you’re no stranger to landing pages. We’ve all clicked through an interesting ad looking for more information and abandoned the landing page because it was too confusing or didn’t hold enough information. And if we’re paying attention, we usually take note of what not to do with our own landing pages. But what about what we need to do to keep those visitors? Whether you’re using a plug-and-play solution like Marketo…

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PPC budgeting might not be the sexiest topic, but being a good steward of your budget can have major impacts on your PPC performance. Budget considerations usually go by the wayside when there are lots of other new, trendy topics to focus on, like a new ad format, targeting type, or new channel. But staying on top of your budget can be more impactful—and more profitable—than trying out any of these new tactics.  That’s why…

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Last August, we broke down the 11 best competitive ads we’ve ever seen on Google. Although bidding on your competitors’ brand names is an effective strategy in and of itself, it’s just one iteration of broader marketing approach known as comparative advertising. Basically, comparative advertising encompasses any and all marketing tactics that involve the comparison of two or more products or services. Thanks to its broad definition, comparative advertising can be executed across media: digital,…

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