We’re a few days into 2020, and one thing is certain for this new decade: Social media isn’t going anywhere. You’ve heard me rattle off the Instagram stats before, but the platform keeps growing. Each month, 1 Billion people use Instagram, and 500 million people use the stories feature. Further, more than 75% of businesses will use Instagram in 2020, as 90% of Instagram users follow business accounts on the platform. This leaves a huge…

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What are consumers’ viewpoints regarding video on social media, and do marketers’ social video approaches and priorities mesh with those viewpoints? These two infographics highlight trends and insights from both camps. Read the full article at MarketingProfs

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Churn rate, or rate of attrition, refers to the percentage of customers who stop using your products or services within a set period. This could be annually, quarterly, or monthly, but your churn rate gives you a clear idea of how many users are moving into your business vs how many are moving out. Properly analyzed, and all things being equal, an organization’s churn rate is the key metric that gives the clearest idea of…

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Looking back at my time at WordStream, I’ve learned A TON. Most noteworthy, I’ve furthered my paid search and social advertising expertise, backed by over $10 million in ad spend managed. Yup, over $10 million—that means I’ve reviewed a LOT of performance data. How I feel as an acquisition marketer and our resident data fanatic. And here at WordStream, we aren’t just spending online to spend; we have aggressive goals to generate quality leads and…

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Google Ads has always been a great way to reach a wide audience—but advertisers often learn quickly that not everyone converts the same and it’s very easy to waste a lot of ad spend on people whom might not be your target audience. People are complex and finding your ideal audience is more than just the sum of their keywords or demographics. Back in 2017, Google introduced the ability to target users based on their…

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Well, 2020 is here. And, so far, it doesn’t look much different than December 2019. That’s why we asked dozens of digital marketers for their best marketing strategies of last year—and, boy, did they deliver. Here’s a look at what tops the list for marketing experts 2019—and what we think are the 16 best marketing strategies you can take into 2020.  1. Educate with your content Content has long been king and 2019 was no different.…

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According to research from The Drum, the compound annual growth rate of content marketing would climb by $217.3 billion from 2016 to 2021. Why are brands spending so much money on content marketing? [embedded content] The answer to this question is simple: Content marketing delivers enormous value that brands can’t get from other traditional types of marketing. For a start, content marketing costs 62% less than traditional marketing and generates three times as many leads.…

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