Even the most sophisticated Google Ads accounts need a good clean-up every once in a while. And what better time to do so than the new year!? In this guide, I’m going to walk you through the steps you need to give your Google Ads account a quick refresh for the new year. And after you go through these steps once, you’ll realize that it really doesn’t take too long to give your account a…

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The end is near. The end of 2019, that is. As we wrap up the final quarter of the year, many businesses and marketers are looking forward to what next year will bring in the advertising world. Will there be another Google update that impacts your ads? Will SEO finally be dead, as marketers have predicted since the term was coined? Will the rise of AI lead to the return of the Cylons? Only time…

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As each year comes to an end, many of us reflect on what we’ve accomplished, things we can improve upon, and what we haven’t been able to do yet that we may want to in the new year. This is especially true when it comes to the marketing and advertising work we do. Here, we’re looking back at super successful Facebook and Instagram campaigns to see what worked and—probably more importantly—these six lessons we can learn…

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As 2020 approaches, the stakes have never been higher for online retailers trying to compete with sellers flooding marketplaces from retailers like Amazon and Walmart—and, in some cases, the direct-to-consumer retailers themselves. But, thankfully, it is not a hopeless task: We compiled 12 of the best expert-approved ecommerce marketing strategies that you need to try in 2020. By implementing these strategies, ecommerce brands can find the holy grail, which remains the right consumer on the…

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If you haven’t put much thought into web accessibility before now, there’s no better time: It is a critically important area that every marketer and business owner with a website should be prioritizing. Why? Over 57 million Americans have a disability. That means having an inaccessible website could also substantially hurt your business. But what makes a website accessible? How is web accessibility implemented successfully? What guidelines should you be following to ensure you’re meeting…

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Let’s face it. For local businesses, fighting out well-known brands for residency on the first page of Google can be an uphill battle. So what is the most effective tactic to get there without spending an arm and a leg? Local search marketing. If you are diligent and take the time to tackle the laundry list of SEO must-dos, you’ll find a boost to your organic traffic and your CEO’s mood. Having a solid local…

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