Fitness expert, author, and YouTube personality Lucy Wyndham-Read returns to talk about how she’s continued to dominate the HIIT (high-intensity interval training) market by community-building on social media, creating free content, and leveraging word-of-mouth. Read the full article at MarketingProfs

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Here are the 2020 B2C content marketing research results from MarketingProfs and Content Marketing Institute. See what key actions and approaches you can take to improve your own content marketing program. Read the full article at MarketingProfs

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B2B marketers and salespeople are using video content primarily to build brand awareness, drive lead generation, and educate customers, according to recent research from Vidyard and Heinz Marketing. Read the full article at MarketingProfs

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Considering the fact that 500 million people use Instagram daily, social media marketing is one of the most effective ways to expose your business to a huge audience. Most businesses know that, but few actually excel at using social media marketing the right way. You often see in social media marketing guides that you should be authentic and create great content. But when you try to do that, it doesn’t always show great results. That’s…

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Google’s ad extensions take many forms to let users chose their own way to convert from your ads. Over the years, Google’s supplemented its text ads with varied ad extensions offering additional sitelinks, addresses, phone numbers, text numbers, app deeplinks, and recently forms to help a user convert online. But as varied as Google’s ad extensions are—they’re all mostly just text next to a text ad on the Google SERP—until recently. Recently, Google’s been sneaking…

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When you create campaigns and ad sets, you have the option to select placements you want to target users on. The list is continually growing and changing, but here’s what it looks like as of publication. With all of these placements listed, what are you to do with them? Which do you choose? Which do you exclude? The answer, as I’m sure you’re aware, isn’t cut and dry. In this guide, I’m going to break…

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2019 was a year of memorable events. A not-so-gratifying ending to HBO’s Game of Thrones inspired dozens of memes and weeks of animated office chatter. 17-year-old Billie Eilish attracted the biggest crowd ever in the 65-year history of the renowned Reading Festival. The day before Halloween, the Washington Nationals pulled off an incredible Game 7 comeback to secure the first World Series title in franchise history. Alas, we’re not here to talk about TV, music,…

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