Managing your pay-per-click (PPC) marketing can be daunting, especially when marketing is just one of the tasks on your to-do list. Google and Facebook are already highly competitive advertising platforms, and if you’re not routinely optimizing your accounts, it’s easy to fall behind the competition. Don’t fret, though—we’re here to help. In WordStream’s upcoming webinar, our very own Associate Director of Managed Services Chris Panetta and I will show you eight tips to help compete…

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Twice a year, WordStream invites customers from locations far and wide to join us at a Google office in a major US city to participate in a day of insights, learnings, and deep dives with presentations from WordStreamers, Googlers, and this time, Microsoft Advertising (cue the shock!). For our fall 2019 iteration of WordStream live, we headed to our nation’s capital to host this landmark event. And, just like last year, I’m here to give…

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Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, shares tips for writing copy that converts. Read the full article at MarketingProfs

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It still boggles my mind how many PPC marketers say they have not even tried Quora yet. Yes, more channels may mean more work, but shouldn’t we be doing everything we can to help our clients stay in front of their target audience? Isn’t it always worth it to test out new marketing channels to lower our CPAs? The answer should be “yes” to both of those questions—so why not try Quora? Now, you don’t…

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I have to confess: Even though I’m correcting punctuation and reviewing sentence structure at work all day, I don’t care when I see a typo in a book. Sure, I might circle it so I remember, but I don’t feel vindicated. If anything, I feel bad. When it’s in a blog post I’ve edited, I’m bummed I made a mistake. But I’d rather content I’ve edited have a missing period or an extra capital letter…

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Gen Z members are young, with the oldest barely past age 20, but they hold an estimated $143B in spending power. Brands are attempting to reach them, but a connection with Gen Z is almost impossible without incredible content. Here are some tips to make engagement more likely. Read the full article at MarketingProfs

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