WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts. For this month’s Employee Spotlight, we’re featuring Ali Ajemian, the marketing team’s video production manager. Since joining WordStream this summer, Ali has worked on videos for our YouTube…

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Along with keyword research and website optimization, strengthening your backlink profile through off-site SEO is a critical way to boost your organic search rankings and traffic. The challenge? It’s really hard… What’s a marketer to do? Execute the following three highly effective stratagems. Read the full article at MarketingProfs

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Salespeople can be the true voice of the customer: Through daily conversations, they intimately understand what problems prospects are experiencing–right now. Here’s how marketers can harness that knowledge for content marketing and PR. Read the full article at MarketingProfs

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Are you planning to produce–or have you already begun producing–content in connection with the upcoming holiday season? Here is an abundance of insights to inform your approach to holiday-season content. Read the full article at MarketingProfs

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With 8 billion video views a day, Facebook is the place to get your video ad seen. But not just any video ad will do. In a sea of content, videos that include creative hooks are going to get get far more views (and better results). If you’re not familiar with “the hook” concept or just want to refine your hook approach, we have some tips to help you achieve the best possible results for…

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Keeping track of Google’s algorithm updates is a full-time job—especially considering the fact that Google doesn’t always explain why frequent fluctuations in the SERP (Search Engine Results Page) occur. Mostly, these updates occur in the name of increasing relevance in the SERP. They benefit sites that produce quality, fresh, relevant content. The song remains the same.  But what happens when your site traffic takes a hit? Today, we’re going to discuss a couple big(ish) Google…

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Back in 2017, when Facebook was the new emerging ad platform for SMBs, we released our first Facebook Ad Benchmarks using our client data at the time. That was an exciting time, but thankfully things have changed in the past two years—since 2017, over 1 million new advertisers have joined Facebook, we’ve released our free Facebook Ads Grader, and we’ve watched ad performance on the network change and evolve in many ways. That’s why we…

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