If you’re reading this, you don’t need to be convinced that video content gets stellar engagement. As streaming services keep pumping out original content almost constantly, consumers keep cutting the cord—and YouTube has become more popular than any broadcast TV network.  Whoa. Soak that in for a second.  People would rather watch content on YouTube than on cable TV. That’s pretty crazy—and great news for brands, especially if you’re already advertising on Google. This is…

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It’s no secret—advertising on mobile can be hard! Screens are small, connections are slow, and your customers’ attentions are short. All of these factors come together to form an inconvenient truth: Mobile conversion rates are lower than on desktop. There are many ways to improve your mobile conversion rate and get more searchers to convert on mobile, but at the end of the day filling out a form on a mobile site will always be…

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Building, editing, and sharing a compelling presentation isn’t an easy task; it’s not particularly cheap, either–because they’re often one and done… But there’s a way to develop engaging presentation assets that can be used over and over again. Read the full article at MarketingProfs

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With rapid expansion of targeting options, improvements to machine learning optimizations, and the overall efficiency and focus on advertiser needs, Facebook has never been a stronger advertising platform. However, with rapid innovation comes rapid change. Staying on top of all of the updates becomes increasingly challenging as new ad types and creative options become available. Image sizes, placements, and creative formats have changed quite a bit since Facebook launched advertising in 2014. That’s why I’m…

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Summer’s officially over. In the northeast, the leaves are changing colors, the nights are brisk, and the scent of pumpkin spice is in the air. While it may be tempting to relax in your Uggs and enjoy the fall, there’s no rest for PPC advertisers—just as back to school season is ending, the holiday shopping season has already begun! We’ve partnered with Google to examine what retailers should expect this coming holiday season based on…

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Believe it or not, my work experience prior to blogging for WordStream didn’t include running a publicly traded company that holds a number of subsidiary brands across the globe. (There was a time when Johnson & Johnson wanted me to take the reins, but I was more interested in caffeinating the good people of Hadley, Ma., with halfway-decent cappuccinos.) As such, I don’t have first-hand knowledge of what it’s like to be Jason Starr. For…

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