WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts. For this month’s Employee Spotlight, we’re featuring Eric Su, a software engineer here at WordStream. Since joining the company a couple of years ago, Eric has worked on…

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Marketers today need to create content to satisfy potential customers’ voracious appetite for information. Which is why B2B marketers need to understand the various stages of the B2B content marketing funnel–to ensure they meet potential buyers’ information needs. Read the full article at MarketingProfs

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If you’re a Google advertiser, you probably received an email from the search giant in your inbox yesterday afternoon. The message? Responsive display ads are replacing legacy display ads in your Google Display Network (GDN) campaigns.  What does this change mean for display advertisers? Let’s dig in.  What are responsive display ads?  Debuted in 2016, responsive display ads were originally introduced as an alternative to text ads on the display network. They’ve since (as of…

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Different companies have different methods and tools for content creation. What’s important is that the team creating the content is capable of implementing a content strategy and achieving its objectives. So when putting together a content marketing team (or outsourcing to an agency), what should you be looking for? Read the full article at MarketingProfs

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The podcast audience is growing rapidly, and listeners say the quality of content is steadily improving, according to recent research from Adobe. Read the full article at MarketingProfs

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There are two types of people in this world. Those with “inbox zero,” and then people like me. This is a real-life screenshot of my current inbox. I know, I know it is bad! But here’s the thing: most of these are promotional emails that go right into my “Promotions” tab. Yes, I do open some of them, but only if they are super appealing to me. This might seem discouraging for all you email…

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