Here are the 2020 B2B content marketing research results from MarketingProfs and Content Marketing Institute. See what key actions and approaches you can take to improve your own content marketing program. Read the full article at MarketingProfs

In May 2018, Google rolled out Lighthouse 3.0, an updated version of their open source tool for auditing the quality and speed of web pages. Lighthouse 3.0 brings new output options for reports, but also a number of changes to the way that it measures site speed and performance, such as the introduction of First Contentful Paint as a performance and speed metric and new weightings for performance audits. And since May 2018? Google’s released…

Before we talk about ecommerce, we have to address the elephant in the room: Amazon. From being the leader in direct to consumer sales, Amazon is now even in the call center software space thanks to its newest addition, Amazon Connect. This heavyweight ecommerce brand accounts for nearly 50% of all online shopping purchases. Not only that, but Amazon has over 100 million Amazon Prime members.Many brands find it incredibly difficult to compete with their…

You’re tired of using stock photos displaying fake smiles and unnatural poses. Your marketing campaigns could use a shot of authenticity, right? User-generated images and videos might just be the answer. But how can you go about securing the rights to use them? Read the full article at MarketingProfs

Great news, search advertisers: In preparation for the rapidly approaching holiday season, Google has announced two new ways to reach your target audience with your text ads. With the help of affinity audiences and seasonal event segments for in-market audiences, you’ll be able to get your best messaging in front of high-quality prospects with ease. Via Google. Let’s take a closer look at each of the new targeting options—both of which will arrive in your…

According to research from the Content Marketing Institute, 85% of B2B marketers say lead generation is a top priority, but 44% rate their efforts as neutral when it boils down to effectiveness. That’s not to say content marketing isn’t a valuable tactic—it is. But it’s certainly not the only one at B2B marketers’ disposal. Here, we’re looking 10 B2B lead generation strategies, including content marketing, to share how you can add these to your marketing…