Infographics are incredibly effective marketing tools. Even the simplest infographic could drive a thousand potential leads to your website. Here’s how to take advantage of infographics in your marketing efforts. Read the full article at MarketingProfs

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Everybody wants to rank for high-volume keywords. Who wouldn’t want a huge amount of traffic, conversions, and sales from organic search? But not every business can rank for high-volume keywords. Those super popular keywords are way more competitive, which means many more sites are competing for the limited number of spots on the first page of the SERP. So what can you do if you’re a smaller business with a less authoritative site? Luckily, there’s…

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In digital marketing, the general term “conversion” can mean a variety of things depending on who you’re talking to and what you’re talking about. This is particularly true within Google Ads—you can track countless actions that visitors take on your site. When you have multiple layers of a marketing funnel, every conversion just isn’t created equally. Some conversions don’t matter as much to your business goals, while others are of higher value (literally, for ecommerce…

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Pop-up advertising gets a bad rap: It’s annoying. It’s invasive. It’s distracting. But pop-ups don’t have to be annoying or invasive or distracting—in fact, pop-up advertising works way better when your pop-ups are appealing to your website visitors and enhance their experience. Today we’re going to look at seven surprisingly effective ways to use pop-ups on your website, with real-world examples from businesses like yours. But first, let’s talk about why pop-ups work. Why pop-up…

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Rebranding a company is no easy feat, especially if it involves a name change and new website domain. Take it from us—earlier this year, we rebranded from Logojoy to Looka after months of planning and hard work. Because Google Ads is such a huge acquisition channel for us, it was imperative to create a campaign strategy for the rebrand months in advance. We made some mistakes and learned a few valuable lessons along the way,…

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Marketers are often the default creators of presentations for conferences, webinars, meetings–even Sales decks. These simple design tips can make your presentations more convincing and engaging. Read the full article at MarketingProfs

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You want a guaranteed method of going viral? Have an A-list celebrity with a massive following retweet you. Even then, it’s got to be the right message and the right time. Such was the case with me. Twice. Here’s my story, along with advice for going viral that doesn’t rely … Read the full article at MarketingProfs

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