Michael Brenner, content strategist, shares tips from his upcoming B2B Marketing Forum presentation, “Content Marketing Is the Future of B2B: Case Studies for Success,” and shares insights from his book Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life. Read the full article at MarketingProfs

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You know those people who say, “Oh, man—I just cannot function before I’ve had my morning coffee.” It’s an unoriginal take on coffee and being a person, but it serves as the perfect analogy for the relationship between Google Merchant Center and Google Shopping. Google Merchant Center is to Google Shopping as coffee is to coffee addicts. Without a fully optimized Google Merchant Center account, your Google Shopping campaigns have no chance of functioning—let alone…

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Hey, everyone! Welcome back to the blog for another online advertising news round-up. We’ve got seven stories for you this week: Google changing the way it interprets nofollow links, Facebook testing in-app checkout, and more! Let’s dive in. 1. Google announces changes to nofollow links In an effort to aggregate more information and “better understand unnatural linking patterns,” Google has announced that they’ll now interpret the nofollow link attribute (i.e., rel=“nofollow”) as a “hint” rather…

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Local businesses are up against it. With Amazon dominating ecommerce and Walmart dominating brick-and-mortar, many local businesses are struggling to compete. Let’s face it: These aisles aren’t going anywhere. Effective local lead generation strategies can help you do so.  While other digital marketing strategies put you in touch with the world, these strategies are more targeted: They put your business in touch with your exact market. Here are the five easiest, most affordable, and most…

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Although it’s always been billed as a platform that’s very approachable to every small business owner, Google Ads can be a very intimidating to use. On top of that, Google Ads isn’t a set-it-and-forget-it solution. It takes constant attention and optimizations to make sure it’s always performing as well as it can. For someone like me, whose full-time job is managing campaigns, the time investment isn’t such a big deal. But for those of you…

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According to a recent study by the Karpor Center for Social Impact and Harris Poll, LGBTQ+ employees are more likely to experience bullying in the workplace than their non-LGBTQ+ colleagues, and this bullying often contributes to leaving the company or tech in general. Another key finding of the study: 67% of LGBTQ+ employees who left their job reported that creating a more positive and respectful work environment would have encouraged them to stay. At WordStream,…

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Link-building is a highly effective stratagem for SEO. Marketers know that, which is why they engage in tactics like guest-posting. But there are other, lesser-known approaches that work. Done well, they can have an outsize impact on your SEO results. Read the full article at MarketingProfs

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