I’m not a terribly competitive person.  Well—I guess I shouldn’t say that. I’m not always a competitive person. Like, if you beat me in a rainy day game of Monopoly, I’ll probably shrug my shoulders, murmur something about the Parker brothers feeding propaganda to children, and lay down for a nap. Claim to be a bigger fan of The Cabin in the Woods than me, and I might get a little hot under the collar.…

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Have you ever done a search online or clicked on a Facebook ad to land on something way cooler than you expected? Perhaps as the page is loading you are starting to regret your impulsive click because your oven just beeped and your pizza is ready! But then something magical happens … You land on a page that is so gosh darn cool that your pizza starts to burn. Okay, maybe this isn’t a good…

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Everyone talks about what makes millennials tick or how to market to them, so we forget they’re old news. Sure, we’ll still need to market to millenials for years to come, but it’s time to start focusing on Generation Z. At first glance, millennials and Gen Z might seem very similar. But if you look a little deeper, you start to see the subtle differences between the two generations—and these subtle differences are important to us…

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Top LinkedIn video creator and keynote speaker Goldie Chan shares the secrets of her success in content creation, personal branding, and influencer marketing. Read the full article at MarketingProfs

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The Instagram Stories format has emerged as a powerful way to reach customers, drive brand awareness, and start conversations. Looking to make the most of your brand Stories? Here’s what you need to know. Read the full article at MarketingProfs

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Both Google and Facebook have recently announced important changes coming to their respective advertising platforms—changes that every business and digital marketing agency should be aware of. On the Google side of things, accelerated ad delivery is going away in the coming weeks. And on the Facebook side of things, your prospects will soon have the ability to keep you from using off-Facebook behavioral data to retarget them on the platform. Let’s discuss each of these…

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Creating content that engages readers isn’t easy, especially today. In our haste to create fresh, useful content, we make mistakes. But our audiences don’t want to waste time on substandard writing. Avoid these nine common writing and content mistakes. Read the full article at MarketingProfs

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