Do a quick Google search for “multitasking” and you’ll find a wealth of articles and reports that pretty much arrive at the same conclusion: Trying to juggle too much at once will substantially undermine your productivity, so it’s best to tackle one task at a time. That’s all well and good. I can certainly testify from my own personal experience—as a content marketer here at WordStream—that multitasking is generally a bad idea. I am, however,…

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Learn how to apply the principles of deliberate practice to improve your writing skills and accelerate your learning. Some 30+ hand-drawn images illustrate tips and advice to make you a better writer. Read the full article at MarketingProfs

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Rani Mani, head of social influencer enablement at software giant Adobe, shares the mindset, approaches, and tactics that make the Adobe Insiders program successful. Read the full article at MarketingProfs

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When Google makes a change, there tends to be a period of panic and anger—and the recent changes to match types were no exception. The internet threw up its arms in justified frustration—account structures and workflows honed over the years just got hosed down by “close variants.” In my view, single keyword ad groups, or SKAGs, were the most affected. SKAGs thrive on high levels of control over keyword syntax, yielding perfect keyword to ad…

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Cross-channel marketing is an important element of your lead generation strategy, but figuring out the details isn’t easy. It’s tricky to determine how to approach the relationship between each channel, especially if you’re considering all the relevant questions, such as: How much budget do I allocate to each channel? How do I get the most out of each channel? How can I better connect what we’re doing on Google to what we’re doing on Facebook?…

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Senior marketers say that if they were given additional budget for their content efforts, they would spend it on channel diversity, creative development, martech tools, and paid media, according to recent research from PAN Communications and Heinz Marketing. Read the full article at MarketingProfs

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Everyone talks about video content for advertising, but they don’t always do it. Why is that? Could it be the misconceived notion that it’s always expensive because you need to purchase high-end equipment, hire videographers, or rent a studio? I think so. Not necessary with Facebook Slideshow Ads. While those amenities would be great for any business to have, they are not realistic for most, especially small businesses. If that sounds like your scenario, worry…

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