Growing your business is all about finding ways to widen your reach but refine your touch. Social media and search engines are great for reach, but personalization is tough. Email is great for personalization, but inboxes are crowded. SMS marketing is the perfect solution for this, giving you wide reach but also the ability to deliver customized messages to your target audience on a channel they use all the time. In fact, Americans check their…

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With an average 200% return on investment, it’s not surprising that Google Ads is one of the most popular—and most competitive—paid advertising channels for businesses large and small. This is reason enough for advertisers to stay on top of their performance, but with our latest benchmark study showing that cost per lead has increased for 91% of industries year over year, it’s more important now than ever. Read on to get the insights you need…

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I love the Smudge cat memes. I also love creativity. So when I came across this Smudge pie Thanksgivmeme, I was deeply, deeply grateful for humanity. Speaking of creativity and the annual day of gratitude, we need to talk about Thanksgiving Instagram captions. If you’re looking for creative ideas, you’re not going to find any in the generic “Time to pumpkin spice it up” or “Gobble til you wobble” lists the internet is rife with.…

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The holidays are just around the corner, which is great! But this can be the hardest time of the year for attracting prospects and capturing attention. This leads many businesses to wind down their lead generation efforts and instead focus on Q1 of next year. But that doesn’t mean you should. Your prospects are still online, looking for solutions to their pain points. That’s a lot of potential customers that could slip through the cracks…

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It is relatively safe to say that many advertisers don’t give much thought to Facebook (Meta) ads bidding strategies. However, there is much more to the platform than the “set it and forget it” attitude that the majority of novice marketers carry. I’ve stated before that putting all your trust into these digital ad networks (tech giants) to make decisions for you is a slippery slope, but how much of this is true when it…

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You nailed your Halloween costume. You’re on track to hit your Q4 goals. You’ve even gotten some holiday shopping done. Then it comes time to create all your Thanksgiving-themed collateral and it’s coming out nothing like you had envisioned… You do some Googling and find AI-generated mumble jumble like “Wishing you a Thanksgiving with the highest peaks of your achievement…” And then you find this post: A list of real-life, human-generated Thanksgiving greetings, phrases, and…

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