Are you struggling to amplify your business and increase its visibility to attract more customers? You may be missing out on one essential ingredient that could change the game for you: partner marketing. The right partnerships can help you increase brand awareness, reach untapped markets, and open up new revenue streams, but they can be tricky to crack. So let’s dive into how to form a profitable marketing partnership—with examples to learn from. But first,…

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November marketing ideas based on national months Here are even more ways to bring attention to issues, groups, and causes that you and your audience cares about and connect with them on an emotional level. Lung Cancer Awareness Month These ideas can also apply to pancreatic cancer, epilepsy, diabetes, and any other health conditions recognized in November. Sign your team up for a fundraising activity—a walk, a farmer’s market, a virtual race, etc. This gets…

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I’ve got good news, bad news, and great news. The good news: Google Ads yields an average ROI of $2 for every $1 spent. Not surprising since 89% of buying journeys begin with a search engine and that for commercial intent queries, 64.6% of the clicks go to paid ads. The bad news: This is not a secret and everyone wants a piece of the pie. According to Hanapin Marketing, 93% of businesses are allocating…

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SEO is multidisciplinary, meaning working on other areas of our digital marketing strategy can have ancillary benefits to our web pages’ performance in the SERPs. This includes your social media strategy and the effort to improve the social signals of our web pages. The connection between social signals and SEO is an indirect relationship, meaning improved social signals will not result in higher ranking positions. However, the efforts to improve social media visibility are certainly…

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When it comes to Google Ads audience targeting, there are a number of different audiences you can use. They can be bucketed into three main types: Google’s audience segments, “your data” segments, and “custom” segments. Custom segments are what I want to dive into today, because in my opinion, they’re one of the most powerful and underutilized features in Google Ads. Read on to find out: What Google Ads custom segments are Why you should…

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Halloween is a time for human creativity. We build lawn dummies out of leaves and clothes, we convert cardboard boxes into vending machines, we turn our dogs into mops… Then we sit down to write a simple Halloween greeting to our customers or employees, and for the life of us, we can’t. The horror 😱. Don’t worry, this post has all of the Halloween greetings, sayings, and phrases you need to craft the perfect Halloween…

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A phrase or opinion that is overused and betrays a lack of original thought. This is the definition of cliche. Don’t worry, I have too and they’re not altogether bad. It’s neither possible nor necessary for every word you write to be original. Plus, the human brain is drawn to familiarity. But familiar doesn’t stand out. And the consumer brain is already trained to tune out the barrage of generic holiday marketing messages it faces…

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