When I’m sweating bullets in the oppressive August heat, I want nothing more than to dive into an ice bath fit for a polar bear. But when it’s snowing boatloads, I dream of lounging like the inner feline goddess I am, sprawled out in front of every sunbeam in my reach. I like to think I’m always ahead of the seasonality curve—ready for the change in weather, in activities, in clothing. And, most importantly for…

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Konstanze Alex, Dell’s director B2B influencer relations and content co-creation, offers insights from the company’s success using influencer marketing for B2B. Read the full article at MarketingProfs

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In early 2019, Google Ads announced that it will be sunsetting the average position metric later this year. At the same time, they launched four new metrics that advertisers could use in its place. Image Source Now, we know that average position will stop being supported in late September 2019. (The most recent target date we have from Google is September 30, 2019.) That date is getting closer—which means you need to make sure you’re…

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In far too many businesses, marketing and sales teams maintain radio silence between each other, even though each has plenty to offer the other–especially regarding content. If only they could team-up, their collaboration would mean less wheel-spinning and more success for both. Read the full article at MarketingProfs

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Have you ever gotten home after a long day and were delightfully surprised by a package—or, let’s be honest, pile of packages—waiting at your front door? It’s one of my favorite things, and I like to think that my past-self bought a gift for my future-self. I usually don’t remember why my past-self bought the gift in the first place, because most of the time I bought it spur-of-the-moment. Dang persuasive ads.  But not all persuasive…

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This post was co-written by Kaitlyn Boehm and Conor Bond. Chex Mix would be utter garbage if it weren’t for the tiny pretzels. Oof—sorry, everyone. Like the insecure friend-of-a-friend who insists on turning your weekend getaway group chat into a bubble-filled crucible, we came in a little too hot with that take. You’ll have to forgive our eagerness. Please—hear us out. Thanks to their unmatched blandness, the tiny pretzels provide the balance that makes every…

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