Four months ago, I couldn’t tell you what PPC was. I came into WordStream for my summer internship, with the goal of helping out the demand generation team. I was immediately greeted with a bunch of terms like CPC, CPA, impressions, conversions—the list goes on. The thought of fully understanding all these acronyms and the world of paid advertising seemed hopeless to me. But in my journey of learning PPC, this was the first of…

Read More

$123 billion. According to Statista, that was the total value of all the US sales made by ecommerce businesses during the 2018 holiday season. For context, that’s roughly 18% higher than the nominal GDP of Ecuador. If the holiday season ecommerce market in the US were its own country, it would be the 57th biggest economy in the world. Via Statistia. If we were hanging out at a college bar or pensively skipping rocks across…

Read More

Wouldn’t it be useful if you had a checklist to make sure your search engine optimization (SEO) is Web-worthy in 2019? You do now… Check out this comprehensive infographic. Read the full article at MarketingProfs

Read More

I like to use video campaigns in Google Ads to build awareness for new users in a target audience and guide those users further down the path of the buyer’s journey. The call-to-action extensions can be a great asset in helping PPC advertisers drive more traffic to their website and landing pages. These newer extensions are available for any video ad using the TrueView in stream model. Here, I’ll show you why call-to-action extensions are…

Read More

Welcome back to another edition of the online advertising news round-up! We’ve got eight stories for you this time: Facebook testing search ads and removing seldom used interest targets, Google simplifying navigation from the image search results to websites, Microsoft Advertising making dynamic search ads (DSAs) bigger, and more! Let’s dive in. 1. Facebook expands testing of search ads Good news for those of you worried about the increasingly crowded News Feed: Facebook seems to…

Read More

B2B content is clearly not up to the task, according to B2B decision-makers who say it tends to be fluffy, irrelevant, misleading… When your marketing content is not fit enough to perform as it should, what can you do? Whip it into shape fast with these 10 core marketing exercises. Read the full article at MarketingProfs

Read More

Why use Instagram ecommerce for small businesses like yours? Well, for one, the continuously (and quickly) growing channel has over 1 billion global users and counting, and over 500 million of those users use Instagram Stories daily, so don’t be shy when it comes to creating video content. In addition, did you know that according to HootSuite, 80% of Instagram users follow at least one business on the platform, and 70% of users are more…

Read More