Mobile marketing is extremely powerful, but it’s easy to get stuck in a rut with techniques that don’t deliver the results you were hoping for. If that’s the case for you, then it’s time to think outside the box and look at alternative mobile marketing strategies to help you reach more people and convert more leads. So to help you out we’ve come up with this list of six mobile marketing strategies that are super…

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The average length of brand videos in 2018 dropped significantly–that’s the second year in a row–according to recent research from Vidyard. Read the full article at MarketingProfs

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This post was co-written by Holly Niemiec and Conor Bond. For those of us in the Northern Hemisphere, summer’s in full swing. If you’re anything like me, the warm temperature and glorious sunlight has erased the appeal of anything that doesn’t involve drinking outdoors and listening to OutKast’s catalog on repeat. As tempting as it is to grab an overpriced sixer and throw on Stankonia, you’ve still got leads to generate and sales to make.…

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There’s nothing like spending hours perfecting your beautiful new display ad and sending it off into the wilds of the Google Display Network (GDN) and Facebook. You’ve got a big red button, a blue background (that universally appealing color, right?), and the word “FREE” in here five times. This ad is going to do great! But then the click-through rate (CTR) dropped .5%? Huh. I’ve designed at least a hundred display ads over the course…

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Happy week after vacation! Rouse yourself from that mudslide coma, pour on the aloe, and shake off the post-break malaise. You have a contest to win. We here at WordStream are passionate about helping advertisers do more with less. That means more output, less time. More conversions, less wasted spend. More cowbell. Just more cowbell. To help you do more with less, we’re always innovating. We have a number of free tools—from our Google Ads…

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Unless you live in a temperature stable nudist colony, it is likely that clothing is a pretty critical component of your day-to-day. That makes fashion a part of your day-to-day. This widespread need makes fashion a great industry to be in—which presents a challenge for fashion marketers. Like the food and beverage industry, the fashion industry is a highly crowded and competitive space. In order to stand out, your fashion marketing needs to be full…

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You know those “How am I driving?” stickers you see on the backs of 18-wheelers? The ones that give you a phone number to call if—for some ungodly reason—you want to criticize a truck driver you’ve never met? Outrageous. The people who call those phone numbers are the same people who get banned from their kids’ soccer games for screaming at teenage referees. That’s not to say that feedback doesn’t have a time and a…

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