Brands that understand the value of partnerships with influencers are prioritizing the repurposing of influencer-created content. But extending the life of that content comes at a price, which is something marketers should be mindful of when beginning a partnership. Here are the important things you need to know. Read the full article at MarketingProfs

Read More

Did you know that 64% of couples share their engagement on social media with a few hours? To say social media has changed the wedding industry would be an understatement. Planning a wedding used to rely on the phone book, referrals from others, and wedding planners. Nowadays, it’s Google searches, Pinterest boards, and Instagram discovery. Social media has become the go-to resource brides and grooms planning their weddings. “Couples live their lives on their phones,…

Read More

Display campaigns are extremely important if you are looking to grow awareness to fill the top of your funnel. And having potential new customers see your ads will definitely help. But I always want something more: I want to have users be able to engage with my ads. People who engage are more likely going to be better candidates for the products and services. That means my clients are more likely to get more results—and…

Read More

Just last month, Google announced its newest changes at Google Marketing Live. And now that the dust has settled, I’m here to talk about what I believe to be the unsung hero of the day—the newest bidding control, campaign-level conversion setting. In this guide, I’m going to go over everything you need to know about this new bid setting. But before getting into what’s new, let’s do a quick refresh of the pre-announcement conversion tracking…

Read More

As a man who writes blog posts to feed himself, I feel qualified to make sweeping declarations about American society at large. For example: We, as a society, glorify impulsiveness. The ambitious, overworked mother who suddenly walks out of an important board meeting to spend some quality time with her young daughter. The hopelessly romantic yuppie who runs out of his Boston brownstone and into the pouring rain to tell the barista at his favorite…

Read More

Welcome back, everyone! For those of you in the US, I hope you enjoyed a restful 4th of July weekend. While we were grillin’ up hot dogs and failing to protect our skin, the online advertising world continued to change. Let’s run through the most recent updates you need to know about. Facebook revives reach estimates for custom audiences Nearly a year and a half after retiring them to investigate a privacy concern detected by…

Read More

A thought-leadership program drives value and builds trust. But many marketers struggle to identify their unique industry perspective, and then to integrate it into their messaging, positioning, and content. These five steps will help you kick off (or elevate) your thought-leadership program. Read the full article at MarketingProfs

Read More