As a small marketing agency, you’ve done stellar work for your clients—there’s no denying that. Thanks to you, the businesses you serve are doing a much, much better job of reaching their audiences and driving more leads and sales. But what’s next? Maybe your clients have started asking you to manage their paid search and display advertising campaigns. Or, you’ve had such a great year that it’s time to expand, and you need to hire…

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Quick question: When was the last time you purchased something online? Yesterday? This morning? Ok, cool. So when do you think you’ll next purchase something online? Tomorrow? Tonight? No shame—me too. And we’re not alone. Last year, 80% of Americans shopped online at least monthly, and 5% were shopping online daily, Big Commerce reported. For many of us, online shopping has become a routine part of daily life, with huge impact on a global scale.…

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Above all else, WordStream strives toward one goal: to help our customers succeed through online advertising. Whether you’re a small business owner, an in-house digital marketer, or an account manager at an agency, we want to provide the products and services you need to achieve healthy, long-term growth. We can’t do that if we don’t understand the challenges you’re facing. And we can’t understand the challenges you’re facing if we don’t give you the opportunity…

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Even though Google and Facebook’s share of the digital advertising market is expected to drop this year, data from research firm eMarketer shows that the so-called duopoly will still control roughly 60% of that market—or about $77 billion. Within that other 40%, there are a surprising number of alternatives. Traffic may not be as high, but neither is competition for keywords and eyeballs—and, perhaps most appealingly, costs are usually lower, too. This makes it easier to…

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B2B advertising is a unique challenge in digital marketing. If you sell a product like socks or toilet paper, you know nearly everyone on the planet uses them (or we all hope they do), so your audience is everywhere. That’s the case for many B2C offerings. The target audience feels like they’re all over the place. For B2B, that feeling isn’t even close to the same. Unless you’re in a highly specified trade publication, it…

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Amanda Holmes, CEO of Chet Holmes International, explains how to use your automation efforts in combination with human interactions to achieve the best possible results. Read the full article at MarketingProfs

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Even when you create a great piece of content, it might never be seen if it’s not promoted and shared. Promotion is critical to the success of your content strategy, in general. To ensure your content gets seen and generates leads, use these 10 unpaid, organic content-promotion tactics. Read the full article at MarketingProfs

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