Nothing gets people going like a good rivalry. Jason Varitek planting his catcher’s mitt directly on Alex Rodriguez’ face is an iconic moment in professional baseball history. Pusha T setting Twitter on fire with the news of Drake’s secret child was the most memorable hip-hop moment of 2018. John Wick dethroning Mission: Impossible as this decade’s coolest, most incredibly unrealistic action film franchise is more important to me than I’d care to admit. But the…

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You want your Facebook content to convert. But given that Facebook algorithms change and prices for ads are rising like crazy, this sounds like a crazy dream. Right? The good news? It’s not crazy if you consider alternative tactics to engage users. Concentrate on their needs and emotions rather than your product. Target a niche audience with stories that would align with their core values and reflect your brand’s nature. The best news? You can…

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Beyond serving our customers as best as we possibly can, we here at WordStream pride ourselves on our thought leadership—that is, our commitment to introducing new, outside-the-box ideas that help business owners and marketers succeed in a world where online advertising changes almost every day. In fact, thought leadership is one of our core values. Greg won the thought leadership award at this year’s Core Values ceremony. Although this blog is certainly one means to…

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Nearly 30% of Americans, that’s some 70 million people, regularly listen to at least one podcast. For any business, that’s a huge opportunity to tap into a market hungry for content, especially in niche areas of interest. Your podcast audience is waiting for you… Read the full article at MarketingProfs

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You have a mobile app: check! Your Facebook and/or Instagram Business Pages are set up: check! Your Facebook Ads Manager account is set up: check! Perfect. Now you want to get more people installing it, using it, and re-engaging with your app over time. Right? Well, you’ve certainly come to the right place. In this complete guide to mobile app advertising using Facebook ads, you’ll learn how to get started by: Registering your mobile app…

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