If you told me ten years ago that I would be writing a guide on hashtagging, I would most likely have laughed in your face. (Sorry!). To think of how far the hashtagging world has come in the last few years is mesmerizing… I can still remember when I first came across the foreign concept of “hashtags.” It must have been around 2010, and back then I thought hashtags were just a cheeky little gimmick.…

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With the exception of Louis XVI and the guy who played drums for Nirvana before Dave Grohl, a little healthy competition never hurt anybody. In fact, when you’re vying for consumers’ loyalty in an increasingly competitive ecommerce landscape, competitive insights can make a huge difference. Well, that’s why we’re here today. Before we launched our newest software solution, WordStream Advisor for Ecommerce, we surveyed 75 small and medium-sized ecommerce businesses that advertise on Google Shopping.…

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Consumers say Facebook and YouTube are the online platforms with the greatest amount of offensive content, according to a recent report from AdColony. Read the full article at MarketingProfs

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There’s a pretty simple reason why you’d want to advertise on Reddit: It’s one of the most visited websites in the world. With that much traffic, you need to be able to target your ideal audience. Advertisers have a handful of ways to use the high-traffic platform to get in front of a target audience or focus on building their brand in a new way. While there may not be a ton of targeting options…

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Display ads serve only one purpose: to get eyeballs. That’s it. A blunt instrument, if you will. Because people don’t buy the minute after seeing your ad. It’s more like a month later. After three or five or seven messages hit them over the head. (Gently.) But that process all starts with at least one eye-popping visual interruption—and sometimes you’ll need a few of these. A visual interruption just like a neon “Open” sign. The challenges…

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I’m going to go out on a limb here. You want people to become your customers, right? Of course you do. You’ve got bills to pay, mouths to feed, former paramours to impress. Well, partner, you’ve come to the right place. Though I won’t be so bold as to claim that display advertising is essential, I will be so bold as to claim that it’s a really good investment. And an underused investment at that!…

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Although it certainly felt like Google Marketing Live 2019 took over the online advertising world for a minute there, we’ve still got some important news to talk about. Here’s the latest from Facebook, Instagram, and—believe it or not—Google. Google unveils new look for mobile search results In order to free up space for more information and on-SERP action buttons, Google has unveiled their reimagination of the mobile search results. Take a look at the image Senior…

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