Sometimes I think I should quit Instagram because I spend so much time on the platform each week, but then I realize that I’d depriving myself of a true guilty pleasure that carries me through each day. Why? Because who doesn’t love scrolling through pictures and videos posted by friends, family, and business you love? And I’m not the only who feels this way. According to recode, the average Instagram user spends 53 minutes per…

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Content and its promotion have come a long way in the past decade. Back in 2009, content marketing was still just content production and focused on improving the writing you have on site. Off-site marketing practices were still in their infancy, and a mere five years ago, some were labeling it unsustainable. Today, as 74% of B2B buyers do extensive research before making a purchasing decision, we can state with a high level of assurance…

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You produce marketing content, and you’re considering video because it engages audiences as no other content can. But how much does a video cost to make? It’s tough to find an accurate and one-size-fits-all answer–because there are numerous considerations. This infographic breaks those down for you. Read the full article at MarketingProfs

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It’s time for another edition of my favorite feature on this here blog: the online advertising news round-up! We’ve got Google sunsetting automated bidding strategies, Instagram thriving as an ecommerce platform, Walmart generating hype around its ad offering, and more. Google to sunset two automated bidding strategies Beginning in a couple weeks, you’ll no longer be able to add Target search page location or Target outranking share as automated bidding strategies. In the coming months,…

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Back in 2013, Ralph Folz, our CEO at the time, led an initiative to identify the qualities and actions that WordStream as a company and its employees would strive to embody in their day-to-day performance. These core values, Ralph explained, were important for establishing standards as the company was rapidly growing: These values are the essence of our company. These are not just words on paper, but something we will strive hard to live by,…

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Back in October 2018, Quora Ads announced three new betas were going to be added to the platform: CPM bidding, Auction Insights, and Promoted Answers. Promoted Answers caught my eye because I loved the mix of organic and paid marketing. If you or other members of your team have crafted amazing content that could help out a lot of people, you can now promote your awesome content to a wider audience on Quora. Almost think…

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On-page SEO, off-page SEO, and technical SEO can be thought of as three pillars of organic search engine optimization. Out of the three, technical SEO can feel like the forgotten sibling, most likely because it’s the trickiest to master. However, with the competition in search results now, us marketers cannot afford to shy away from the challenges of technical SEO—having a site that is crawlable, fast, and secure has never been more essential to ensure…

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