This post was co-written by Conor Bond and Gordon Donnelly. Thanks to our own Tony Testaverde, who was there live on the scene, for the front-row photos! It’s that time of year again, folks! Brew some coffee, pop a Claritin, and buckle yourself into your office chair—we’ve got ourselves a keynote to recap. Ever consistent, Google once again brought the heat with the highly anticipated ads innovation keynote at Google Marketing Live. Google uses the…

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For B2C brands, social media is a great place to engage with your existing audience and target new potential customers to grow your business. For some B2B businesses, on the other hand, social media audience targeting can be a challenge. It can be tricky to know how or where to find your audience on social media. Customer personas are a good place to start, but that’s just the beginning. How do you actually target your…

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The world of marketing has changed, and changed, and changed again during the fifteen years that I’ve been in it. But a few things have stayed the same, and one of them is the mindset characteristics of great marketers. World-class marketers have something in common. They all share these eight thought patterns. The reason these people are at the top of their game is because of these. 1. They aren’t afraid to try new or…

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Every day it seems like more and more marketing-related software companies out there are attempting to streamline and improve difficult or monotonous operational tasks. For agencies looking to scale, this is a particularly positive development as many of these tools and technologies have white label functionality. If you are unfamiliar, “white labeling” in the technological sense, is when a product or service is produced by one company and given to third parties to rebrand as…

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Three years ago, WordStream started an online chat feature for prospective advertisers and agencies using our free tools on our website. I was new to the SaaS industry, and I was going to be working on a new initiative that our former CEO Ralph Folz was very excited about. All of a sudden, 23-year-old Justin had a great opportunity to prove himself. Live chat ended up becoming an instrumental tool that helped us scale our…

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SEO might seem complicated because there’s a lot that goes into it—keyword optimization, site speed, link building, meta tag optimization. But SEO is not too complex of a concept to wrap your head around. At a fundamental level, you can think of it this way: Everything on the internet is either a piece of content or a link (between pieces of content). The pieces of content that have the most inbound links from the highest-quality…

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Every year, Google holds its annual Google Marketing Live event to announce their newest ad products, features, innovations, and plans for the coming year. And every year, both the event and the hype keep growing! The WordStream crew will be live in the front row of the event in San Francisco, but it’s hard to contain our excitement. Only a select few at Google truly know what they’ll announce at Google Marketing Live, but while…

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