Let’s play a game of “Who Do You Trust?” Those paid results at the top of the SERP with the green “Ad” box? Or your sister? That banner on YouTube? Or your best friend from college? Okay, this is an easy game. We trust our family, friends, and even strangers more than we trust advertisements and brands. We’re influenced by recommendations, reviews, testimonials, social chatter, and, most importantly, referrals. Using referral marketing will help you…

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It’s time for another installment of our online advertising news round-up—a recurring feature on the WordStream blog where we discuss all the latest stories from search, social, ecommerce, and beyond. Let’s dive in! Google Ads sunsets content exclusion for mobile app games Via an email sent to advertisers last week, Google Ads has announced plans to sunset the content exclusion for mobile app games at the beginning of July. Content exclusions, for those who don’t…

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More than 90% of the digital marketing agencies we work with spend at least an hour a week on reporting per client. We’re talking about reporting. We’re not talking about account management. We’re not talking about optimizations. We’re just talking about reporting. Allen Iverson wasn’t saying that practice was unimportant to his role as the face of the Philadelphia 76ers franchise, and I’m not saying that reporting is unimportant to your role as the manager…

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With engaged user bases and proprietary first-party data, social networks can be great traffic sources for marketers That’s probably why Hanapin found that 88% of advertisers currently advertise on Facebook, and 30% of those marketers also advertise on Twitter. Surprisingly, though, the same study found other social networks—such as Quora, Pinterest, and Snapchat—are used by fewer than 10% of marketers despite being popular with users. In fact, Reddit, the sixth most-visited global website, doesn’t break…

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According to a survey by Third Door Media, 80% of Amazon advertisers have plans to increase their Amazon advertising spend in 2019. That means the competition is heating up, and it’s time to take your Amazon advertising game to the next level. Most advertisers start with the basics, learning as they go and adding more advanced tactics to their repertoire over time. The good news is there are several tactics you can start putting to use…

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What annoys consumers most about content from brands? Which experiences frustrate people most when consuming content, in general? Adobe surveyed 1,000 US consumers and found the answers to those questions. Read the full article at MarketingProfs

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Although the concept of delivering quality content to educate and build trust with customers is a sound one, actually executing on that idea–in a way that serves both the customer and the marketer–has never been more difficult. But content marketing can–and will–be saved. Here’s how. Read the full article at MarketingProfs

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