Most B2B marketers expect to ramp up their production of social media, website, and video content in the next 12 months, according to recent research. But there are differences among senior marketers and their junior colleagues. Here’s what marketers think content in the year ahead. Read the full article at MarketingProfs

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Video and email go together like ketchup and eggs. Some people love it, while others are a bit confused by the concept. Personally, I’m a fan—of both! Adding a little acidity from the tomato-based ketchup to a nice scramble hits the spot every time, but I can understand the controversy. Ketchup is traditionally paired with burgers and fries, so grabbing that squeeze bottle for breakfast breaks up that routine. If you’re looking to get out…

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Over the last few years, account-based marketing (ABM) has become a big buzzword in the digital marketing industry. A lot of B2B and SaaS companies—especially those going after the large and enterprise-level accounts—invest heavily in ABM platforms that allow them to target potential prospects with custom messages and content through various marketing channels. However, some marketers don’t consider making Google advertising a part of their ABM mix. How so? With account-based marketing, advertisers want to…

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A while back, one of our blog readers posted a comment asking for targeting guidance in their industry. As an in-house acquisition marketer, I love a new challenge and opportunity to think outside the box when it comes to targeting. So, after responding back to this visitor, I had the idea for my next blog post: recommending creative targeting options for a variety of industries. To get started, I enlisted the help of the one…

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Welcome to another edition of our online advertising news round-up—the recurring feature where we break down what’s been going on in the worlds of search, social, ecommerce, and more. Let’s get into it! Bing Ads rebrands as Microsoft Advertising In a move reminiscent of last summer’s shift from AdWords to Google Ads, Bing Ads has officially rebranded as Microsoft Advertising. Almost exactly one year after the introduction of the Microsoft Audience Network (MSAN)—a native advertising…

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Although running a business of any kind requires overcoming a variety of obstacles, you’ll find in most industries a single challenge that pretty much everyone agrees is the biggest one. For ecommerce businesses, it’s finding a way to succeed in a landscape increasingly dominated by Amazon and Walmart. For professional sports teams based in Los Angeles, it’s getting people to care that they exist. And for digital marketing agencies, it’s winning new clients. More specifically,…

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The biggest names in the industry. Crowds of people losing their minds at every stage. Kanye West screaming into a microphone about nothing in particular. No—I’m not talking about Coachella. I’m talking about Hero Conf. I went to Hanapin Marketing’s eighth annual US conference to learn from the best and brightest minds in PPC—including WordStream’s own Navah Hopkins and Mark Irvine! Here are the 13 most brilliant sound bites I heard. (Disclaimer: I’m only a man. I…

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