Healing Through Innovation: The Sunlighten Story

A lot of Americans are either stressed, sick, or both. According to Gallup, 80% of Americans say they feel occasionally or frequently stressed throughout their daily lives. And according to the National Health Council, more than 40% of the US population suffers from at least one chronic illness. There are ways of coping with all this, of course. The American Psychological Association reports that music, prayer, and meditation are some of Americans’ favorite destressors. And…

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7 Lead Generation Ideas for Deck & Patio Contractors

As you well know, when you work as a deck and patio contractor, you are doing business in a highly competitive space. That’s why leads are to your company what oxygen is to your body. Your pipeline needs constant cold leads—potential customers who don’t yet know your company or want your solution but could be convinced. Your potential customers have lots of choices, so step one is simply becoming one of them, followed quickly by…

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New WordStream Email Notification Options Make Tracking Your Leads Even Easier

Let’s be real: Busywork is probably on the bottom of everyone’s “most enjoyable activities” list. If you’re someone who loves filing papers, cleaning your desk, or reorganizing your to-do list, please stop reading this now and come help me get my life together. But, really, who has time for filing? For the rest of us, WordStream just made managing online advertising even easier with email notification options. These new additions to WordStream Advisor eliminate the…

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The Beginner’s Guide to Facebook Ads for Entrepreneurs

There are tons of pros associated with entrepreneurship. The freedom. The ability to work for yourself. The ability to scale something with your unique stamp on it and to reap a hefty percentage of the profit. Less talked about are the growing pains inherent in striking out on your own to create something uniquely yours. Among those pains, de-coding the complex world of Facebook ads is often at the top of the list for entrepreneurs.…

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7 Prospecting Strategies for PPC Agencies

If you’re a small to medium-sized marketing agency, chances are you have one question consistently on your mind: “How do I get more clients?” The solution can vary depending upon your niche, years of experience, overhead, and a variety of other factors. And many operations realize quickly that finding prospects isn’t all that difficult. Rather, it’s finding the right prospects that takes more time and more effort. Acquiring and maintaining high-quality clients is the PPC…

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