Advertising is not always the easiest endeavor. We hear it from our customers every day. And one of the biggest pain points we hear among our small business clientele is a sheer lack of healthy modeling. How are my peers and competitors structuring their accounts? In which channels are they allocating spend? Do they have similar goals, and are they experiencing similar roadblocks? Or am I in this alone? So to give our customers, and…

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What if you could take simple steps to update your blog content and get more ROI from existing efforts without having to publish anything new? In fact, you can. Do these three things. Read the full article at MarketingProfs

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Not all of us have time to continuously be adding to a collection of professional photographs for our business advertisements. I would guess that many reading this post are busy business owners and digital marketers who need a way to run ads without spending half their day in a photography studio. While the creative process of photography can be fun for many, it can also be a time and money eater. I hear you, people…

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Potential customers or clients don’t buy what they don’t understand, which is why clarity is so important. Clarity consultant Steve Woodruff offers insights on how to connect your brand with its purpose, with its message, and with people–and so create new business opportunities. Read the full article at MarketingProfs

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Looking for ways to boost your sales, online and offline? Of course, you are! If you haven’t tested Facebook offer ads yet, let’s get you started, right here, right now. Facebook offer ads present a deal to entice prospects to make a purchase. These customizable, mobile-only ads are excellent for both brick-and-mortar locations and ecommerce brands, as they provide options to claim offers in-store and online. Image via adweek In this guide to Facebook offer ads,…

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If you’re on a small marketing team, the sole marketing person at your company, or you’re running all facets of your business, you know what it’s like to wear multiple hats. With countless deliverables to push out to keep your small business running, social media marketing can seem like a non-essential tactic that is easy to push to the wayside when things get hectic. But I wouldn’t write social media off that quickly. We know…

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Our State of the Agency report has become an annual tradition—a report full of data-backed insights into how internet marketing agencies manage and grow their businesses (and advertise their clients’ businesses). We’re back for a third year. This time, we asked more questions than ever before. If you’d like to know more about the services agencies offer, the fees they charge for those services, the biggest challenges they face, and more, you’ve come to the…

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