In the words of America’s sweetheart Jim Nantz: Hello, friends. It’s time for another online advertising news round-up. Let’s see what’s been going on in March thus far. Facebook quietly launches an Opportunities tab Last Friday, our paid advertising expert, Kristina, as well as one of the account managers on our Managed Services team, Scott, noticed something new in the Facebook Ads UI: an Opportunities tab, much like the Recommendations tab we all know from Google Ads.…

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Instead of flooding the Internet with content that’s merely meh, avoid these three content marketing mistakes to ensure that you are strategically producing content that breaks through and wows your audience. Read the full article at MarketingProfs

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What does WordStream Advisor have in common with Led Zeppelin’s discography? They’re both full of hidden gems. When you’re in dire need of some sweet tunes to throw on while you cook Sunday dinner, do you simply put Led Zeppelin IV on shuffle and call it a night? Heavens to Betsy—I sure hope not. You should be playing songs from across all eight albums, basking in the glory of early covers like “Dazed and Confused”…

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You believe in the power of full-funnel marketing, right? Good! You understand that people aren’t going to search for you on Google or Bing unless they know you exist, right? That’s awesome! So you see the value in display advertising, and you want to learn more about the Display Network. Well, you came to the right post. Whether you are setting up a new display campaign or trying to squeeze all the worth from your…

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This post was co-written by Gordon Donnelly and Conor Bond. Here at WordStream, we’re committed to helping businesses like yours launch effective and profitable campaigns across search and social. Towards that end, we took it upon ourselves to identify five online advertising campaigns (two on Google, three on Facebook) that struck marketing gold. Each of the following campaigns is a high-performer in its own right. From Facebook lead ads, to Custom Audience creation, to search…

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You’re about to become a better Facebook advertiser. Yesterday, Facebook announced that it’s sunsetting Relevance Score—the ad-level metric that basically tells you whether your ad is any good—and replacing it with three new metrics: Quality ranking Engagement rate ranking Conversion rate ranking Let’s dive deeper. After looking more closely at Relevance Score and the metrics that will replace it, we’ll talk about why Facebook is doing this, why it’s good news, and how to go…

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Video marketing dominated last year and there is no reason to think that will change in 2019. As we close in on the next decade, roughly 86% of marketers are using video content to advertise, educate, and entertain. New formats and a rise in consumption continue to bolster video as an increasingly effective, engaging medium. It’s a train your business can’t afford to miss. Here are the top seven video advertising trends you can expect…

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