B2B companies know how to talk-up their products or services, emphasizing how efficient and cost-effective they are. But customers don’t want marketing spiel: They want balanced and unbiased information and insight from people they can relate to. You can make sure that’s what they get. Read the full article at MarketingProfs

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Ever heard the phrase “turnover is vanity, profit is sanity”? This phrase rings especially true for ecommerce advertisers who may be blinded by revenue levels or conversion numbers instead of what really matters: the actual profitability of their PPC accounts. It’s understandable to follow the logic that more sales would lead to more revenue. But that’s not always the case. In this guide, I’m going show you how you can maximize the PPC profitability for…

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SaaS startup growth is a numbers game, plain and simple. If you bring in more customers than you lose, then you’ll grow. Fail to do so, and your competition will devour any market share you had. Growth is everything to a new venture, but you can’t just rely on the same old traditional growth strategies and marketing tactics. “A startup business is always going to be full of uncertainty, and marketing is no different,” according…

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Think you’re having deja vu? Think again. You’re not reading my online advertising news round-up from a couple of weeks ago. There’s just been even more news that we know you need to know about. Sometimes it feels like it never stops. Here are the latest updates from Google, Facebook and the other top ad platforms, so you can stay on top of the changes that might affect your campaigns. Responsive display ads now support…

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We’ve heard a lot of moaning and complaining about LinkedIn not working. We’ll admit it: unlike Facebook, LinkedIn is not for every business. But that doesn’t mean that it isn’t useful. There are tons of B2B marketers out there leveraging the platform to spread brand awareness and drive lead generation. This is the largest stage for business-minded social interactions. If you are targeting c-suite professionals, providing educational material to marketers, or just spreading brand awareness,…

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You know the value of a strong paid search strategy. That’s why you spend significant time and money running ad campaigns, from keyword research to writing ad copy, and targeting your spend in order to drive qualified leads to a landing page. When prospects click on your ad, you don’t just need them to fill out your webform. You need them to fill out your form correctly. But here’s the reality: 1 in 10 customers…

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According to our annual State of the Agency report, hiring is a top-three challenge, and 15% of digital marketing agencies feel that hiring and training new employees is the biggest challenge they will face this year. Between finding people with the right background and a strong culture fit, hiring new employees can be a daunting task. However, as you scale your business, you are going to need to hire in order to keep up with…

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