According to our annual State of the Agency report, hiring is a top-three challenge, and 15% of digital marketing agencies feel that hiring and training new employees is the biggest challenge they will face this year. Between finding people with the right background and a strong culture fit, hiring new employees can be a daunting task. However, as you scale your business, you are going to need to hire in order to keep up with…

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Yesterday morning, Google Ads announced that it will sunset average position—one of the original Search metrics—in September of this year. What is average position? When you’re competing in the Google Ads auction, you’re assigned an Ad Rank based on your bid and your Quality Score. Ad Rank, in turn, determines where your ad lands in the paid search results—it determines your ad’s position. Ad position refers to the ordering of the paid search results, but…

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Let’s get down to business. That is why you’re here after all, isn’t it? You – or your clients –have products to sell. With that goal in mind, where do you go? Which channel offers access to your target audience and at the most cost-effective way to expand your products reach and visibility and to acquire new and even repeat customers? Facebook, of course! Don’t just take my word for it. According to Facebook reports,…

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Does your idea of photography still include the wind-up disposable cameras at summer camp? Would you consider your experience taking selfies to be the bulk of your photography skills? Well, you’ve come to the right spot! If your boss has requested some “high-quality” product photographs to promote your business or to use in online advertising, do not break out in a panicked sweat! I’m confident you can learn everything you need with these fourteen tips…

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Passive content, including video, is out for 2019, claims this infographic. So what’s in? Immersive storytelling and interactive content. Check out all the marketing benefits of using interactive content. Read the full article at MarketingProfs

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Could you create effective marketing copy by imposing limits on how you write? How about using some tricks and tactics that poets–and Dr. Seuss–use! To craft unforgettable, memorable marketing copy, take a page or two from Dr. Seuss. Read the full article at MarketingProfs

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Averages seldom tell the whole story. On average, American non-farm labor productivity has soared since 1950. But when we look at the American construction industry in particular, the trend is the exact opposite. If you want to zoom in even closer, check out the productivity gap between the manufacturing sector and the construction sector since the mid-1990s: Via McKinsey & Co. A figure as stark as that one leaves a single looming question: Why? The…

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