Want to create a lip-smacking lead magnet that prospects will come from far and wide to sample? You’ll need the right mix to do it, including these 3 essential ingredients. Read the full article at MarketingProfs

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As promised in my previous post, I am back with part two on how to leverage Facebook objectives to create a cross-funnel campaign strategy. If you didn’t have the chance to catch part one, here are the main points you need to know: Facebook offers three campaign objective options for advertisers: awareness, consideration, and conversion. It is crucial that you don’t overlook your objective, optimization settings, bid strategy, or budget selections upon campaign creation. The…

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Alright—here’s the deal. We don’t want you clicking around to a bunch of different sites every morning, hurriedly trying to figure out what’s going on with Google Ads or Instagram Stories. If you’re a restaurant owner, that’s time you could use to perfect tomorrow night’s special. If you’re an account manager at an agency, that’s time you could use to get a better understanding of your clients’ verticals. Regardless of what you do to put…

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I refuse to watch Game of Thrones. Why? Because a surefire, tried-and-true way to guarantee that I won’t watch something is to tell me that I have to watch it. Oh, do I have to watch Game of Thrones? Do I really? Is it really that important that I consume one of the most critically acclaimed, universally adored, and culturally relevant pieces of entertainment of this decade? Perhaps. My refusal to watch the things people…

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The Facebook Ads platform has many bells and whistles that can get even the seasoned advertiser turned around from time to time. One aspect of Facebook that should be simple and easy to cover is budget. Give a dollar amount and go, right? Not so fast. There are two types of budget for Facebook, daily and lifetime. Both options have benefits and drawbacks, and it’s not always clear which you should choose. So let’s go…

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B2B vendors that create thought-leadership content tend to underestimate the impact of these pieces and overestimate their quality, according to recent research from Edelman and LinkedIn. Read the full article at MarketingProfs

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“Up, up. Down, down. Left, right. Left, right. B, A. Start.” Anyone recognize that? It’s the legendary cheat code that most famously appeared in the Nintendo hit video game from the 1980s, Contra. If a player worked their fingers as such across their controller while the game loaded, they were granted 30 lives instead of the standard three, and they suddenly had a true, fighting chance against the game’s alien hordes out to destroy the…

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