As human beings, we tend to think we are perfectly rational beings. We aren’t – at least that’s what decades of cognitive research has shown. Research has shown that simple, seemingly innocent tweaks can significantly influence the choices that consumers make. These simple tweaks can significantly influence decisions thanks to cognitive biases, which are common mistakes in reasoning that occur when we value perception or beliefs over reality. Some of these cognitive biases are common…

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If you’re operating a growing PPC agency, you know that there are rarely enough hours in the day. Coordinating calls, launching new campaigns, pacing budgets – the list goes on. And on top of all you have to do just to maintain your current business, there’s the hurdle of prospecting and onboarding new clients. Creating proposals from scratch can be a cumbersome process that can take up too many of your valuable work hours. Luckily…

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Let’s face it: If you’re running paid campaigns on social media, your boss is always going to be asking you about your social media metrics. “Are they improving?” “What are we tracking?” “What should we be tracking?” “Why?” If all of these questions are making your head spin, you are not alone! With so many metrics out there, it can hard to decipher which ones are most critical to monitor. For online advertisers, tracking your…

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A cold email is an email that’s sent without prior permission from or contact with the recipient. In many respects, a cold email is the same as a cold phone call – it’s just much less intrusive. This means it’s almost unanimously favored by both the sender and sendee. Cold email shouldn’t be confused with spam emails, which are sent to countless addresses at once, without researching the relevancy of the recipient or confirming that…

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A smart content plan can make your content marketing efforts more effective. But how do you know what content to focus on? This infographic shares stats about content marketing that can help you determine what’s going to actually work for you. Read the full article at MarketingProfs

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Creating content is a waste of time if your target audience isn’t consuming it. Here are three steps to creating content that prospects will care about. Read the full article at MarketingProfs

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Often, Facebook advertisers put so much focus on their creative, message, and targeting, that they overlook their settings. While, yes, creative may be the most important part of your advertising strategy on Facebook, it won’t drive the results you’re looking for if you don’t implement the proper objectives and settings for your campaign. Put it like this: overlooking your Facebook campaign objective is like Tom Brady showing up on game day and forgetting all of…

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