High conversion rates for your content can be elusive, but a solid way to get there is by ensuring your prospects are being served exactly what they need–and in the right order. Check out these tips for aligning content to each customer journey. Read the full article at MarketingProfs

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So, the problem is not that there is a lack of innovative businesses out there that are the best in their class—but they lose their cred when they describe themselves as such. And I’m not saying the words “improve” and “effective” are wrong (I use them all the time)…they’re just, not very interesting. So when you’re writing something that you really want to pop, might I suggest these 350+ alternatives? Power words table of contents…

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Since 2005, Google Analytics has been the gold standard for tracking website and marketing performance. While over the years, Google has made additions and improvements to the platform, it announced last week that it will be making a removal: On 1, July 2023, one of its most common instances of Google Analytics (Universal Analytics) will be going away. Now I’ll admit that even though I use Google Analytics every day, I wasn’t sure what any…

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A whopping 376 billion emails are sent every day. And yet sadly, a large percentage of them go unopened. Good, helpful emails that never even got a chance… …Unless you have an awesome subject line. These 40-character tidbits are the MVPs of email marketing—even more important than the email body. And with so many types of emails, there are many types of subject line styles that can increase your open rates. Read on for email…

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“People ask me, ‘What do you think of Michelin?’… I don’t cook for guides. I cook for customers.” –Gordon Ramsay World-renowned chef Gordon Ramsay cooks for his customers, and so should you. Well, cook up Google Ads, that is! Whether your chef skills are rusty or you’ve never cooked before, I’m going to help you serve your customers a steaming, hot plate of the most delicious Google Ads campaign they’ve ever seen. Tie on your…

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If they say a picture is worth a thousand wordsthen I say how in the heckdo you encapsulate your entire Instagram accountin 150 characters or less. This 147-character conundrum plagues people and businesses everywhere trying to perfect their Instagram bios. If only such an account existed… But the struggle is over. Read on for over 180 Instagram bio ideas so you can come up with something you love and move on with your life—including tips,…

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Retargeting (also called remarketing) is a core strategy in PPC, where you take a group of people determined by previous action or behavior (audiences) and target their ads towards or away from that group of people.And there’s no shortage of statistics that show us why it’s such a core strategy. Image source Retargeting can increase ad engagement by 400% and sales by 50%—if you do it right. So in this post, I’m going to help…

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