A wise person once said, “We’re all in the same room—the room for improvement.” That couldn’t be more accurate when it comes to websites. But while we should always be brainstorming ways to improve their performance, it’s not always easy to spot problem areas or opportunity gaps on our own. Image source That’s where website grader tools come in handy, since they perform evaluations for you and provide actionable reports based on the findings. Today,…

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Looking for the magic TikTok video that will launch your account into virality? We don’t have that, but we do have a way you can get close. TikTok LIVE can help you bond with your audience in real-time while attracting new followers to your account. All you have to do is turn the camera on and start talking—which we’ll show you how to do in this post. Table of contents What is TikTok Live? TikTok…

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This infographic covers the eight things that make curated content what it is, and also looks at best-practices you can follow to ensure it is effective for your business. Read the full article at MarketingProfs

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Fact: Email marketing returns $40 for every $1 spent. It’s no wonder it’s one of the top marketing channels in terms of ROI. But whether you’re prospecting, onboarding new users, saying thanks, or making a big announcement, staring at your cursor in a blank email is where all too many of us find ourselves. Luckily, you don’t have to reinvent the wheel. Because in this post, we’ve got five email templates you can use to…

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How do you know you’ve created a great piece of content? Pageviews? Social shares? Those are nice, but we really want to see content generate leads. Here are some tactics that can help. Read the full article at MarketingProfs

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I never shy away from expressing my love for YouTube Ads. I strongly believe they are one of the most cost-effective ways to build brand awareness or stay in front of a target audience. But as much as I love video campaigns in Google Ads, I also admit they are not perfect. There are certain things new YouTube advertisers should be aware of before launching a campaign. This post will cover three mistakes that are…

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Not only have 25% of brick-and-mortar stores launched ecommerce sites since the pandemic started, but it’s predicted that 95% of all purchases will be via ecommerce by 2040. The bottom line? Ecommerce is here to stay, and businesses who want to stay afloat will need to stay on top of ecommerce trends and technology. So what are the trends of today? Read on to learn the ecommerce website and marketing trends to align with this…

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