Depending on the industry you’re in, acquiring a new customer can be anywhere from five to 25 times as expensive as simply retaining your existing customers. That really gets to the heart of why customer retention is so important for all businesses. In this post, we’re going to take a closer look at this effective marketing strategy, including: What customer retention is and why it’s important. How to calculate customer retention rate. 13 customer retention…

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As you can see below, conversion rates vary by industry—apparel sees 2.77% while vehicles sees 7.98%. But one thing that’s true no matter which one you’re in is that a good landing page is a must if you want to meet or exceed your industry’s average. In this post, I’ve collected 11 of the best landing page examples from a variety of industries. We’re going to go over: What makes them work What I might…

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The Google Ads platform offers a number of ways to customize your advertising campaigns to reach customers. For many, having this many options is the only way to ensure all campaigns are focused on the right objective. But this amount of detail can be overwhelming, which can lead to mistakes or suboptimal strategies. In this post, I’ll walk you through the most common mistakes I see in Google Ads and help you arm yourself with…

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The competition among restaurants is fierce, and you’ll need to give your all to be successful. We’re helping you out with 27 restaurant marketing ideas and strategies that promise to help you improve your business and get attention from growling stomachs everywhere! Table of contents How to market a restaurant There is no one “best way” to market a restaurant, as it all depends on your category, audience, location, and more, but these are the…

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This infographic looks at four approaches for improving your podcast: using interactive elements, featuring everyday people, allowing your passion to shine through, and getting out of your comfort zone. Read the full article at MarketingProfs

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Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in local SEO, copywriting, and conversion optimization, and she finds life to be exponentially more delightful on a bicycle. See other posts by Kristen McCormick

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Whether I’m looking for a new mascara or a new couch, I start my search by telling people I’m looking. I ask friends what they’ve bought, if they like it, and—most importantly—if they’d recommend it. If I don’t have luck this way, and it’s a big purchase I’m stuck with (like a couch or mascara) I start looking at reviews online. I want to hear from real people who have used the product. Basically, I’m…

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