Industrial engineers want vendor marketers to provide information-rich technical content and want vendor salespeople to exhibit strong technical expertise, according to recent research from GlobalSpec and TREW Marketing. Read the full article at MarketingProfs

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For those who are conversion-focused in their paid search strategy, maximizing the profitability of your advertising efforts is a top priority. Google offers a variety of Smart Bidding strategies that can allow you to drive more conversions at a cost you are comfortable with. However, if you want to take that strategy to the next level and focus solely on driving a positive return on investment, you may want to consider Target ROAS (tROAS) bidding.…

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March marketing is basically St. Patrick’s Day, Mardi Gras, and March Madness, right? Wrong. In fact, there’s a national day in March for that… But what a good thing to be wrong about, right? Read on for: A full list of March awareness causes, holidays, and national days. Over 52 creative March marketing ideas for posts, promotions, events, and more. Real examples from businesses across a range of verticals. P.S. For marketing ideas for the…

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Not only are one-third of the most viewed Stories from businesses, but also, according to Rival IQ the top 25% most active brands publish Instagram Stories at least 17 times a month. That means that 1) Instagram Stories are important for social media marketing and 2) you need to post every other day—potentially more than your creative juices can keep up with. Lucky for you, I have curated over 73 creative and cool Instagram Story…

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Aside from their granular targeting, one of the reasons Facebook ads work so well is their visual experience. You can’t escape the cookie cutter search ad format, and try as they might, display ads just can’t quite match the clean and smooth nature of Facebook ads. But in being the least disruptive, this also means they need to be strong enough to compete with the cute babies and viral videos alongside them in users’ Feeds……

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How much does Google Ads cost? It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, you’ll want to know whether you can afford it. The good news is, you can. The bad news is, there’s no easy, one-size-fits-all answer. The clearest (and most infuriating) one we can provide is: it depends. But don’t worry. In this guide, we’re going to cover all of the variables…

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It may feel like science fiction, but we now live in a world where it’s getting harder to tell the difference between human-generated and computer-generated content. This opens up a can of worms in the world of fake news, but in the marketing world, it’s great news. Not only are AI content generators now more accessible to the mainstream, but they’re also getting better and better. Not sure when you’d need such a specific image,…

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