Welcome to WordStream by LOCALiQ! If you’re a regular reader of the WordStream blog, you might have noticed that things look a little bit different here this week. Good eye! That’s because we’ve given the site a new look to match our new mission: WordStream is now WordStream by LOCALiQ, and together, we’re more committed than ever to being your go-to source for data and insights in the world of digital marketing. Since 2018, WordStream…

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Webinars are more prevalent than ever, and that won’t change any time soon. To reduce hiccups and improve the experience for attendees, follow these eight tips. Read the full article at MarketingProfs

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Marketers increasingly believe that brand voice is critical to connecting with customers, and they also say striking the right tone is increasingly difficult, according to recent research from Phrasee. Read the full article at MarketingProfs

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As 2021 draws to a close, we’ll soon see compilations of the best (and worst) marketing campaigns of the year, which will likely include Geico’s Scoop There It Is ice cream, Nerf’s chief TikTok officer and, of course, Burger King’s “Women belong in the kitchen” tweet. These roundups are entertaining and have their takeaways, but from a small business standpoint, they’re not very useful. So we sought out to come up with a more practical…

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Coming up with that perfect Merry Christmas social post is like putting lights on the tree. Sounds great out loud, looks great in your head, then you start to execute and… The free images are cheesy, the good ones are watermarked. There are different image sizes for each platform. And what the heck is aspect ratio? Well, my friend, your life is about to get a whole lot easier. Because this post is locked and…

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Let’s say you’re running ads for your healthcare business. You can identify your top-performing campaigns in relation to your other campaigns or time periods, but what about in relation to other businesses in your vertical? Or let’s say you’re a healthcare business considering running ads. How much can you expect to pay, and for what kinds of results? Understanding industry averages is crucial for ensuring you are, or will be getting, the most out of…

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Standing for something is good for business these days. But how do you go beyond merely sharing company values to crafting real thought leadership? Start with a POV blog post. Read the full article at MarketingProfs

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