Our greatest Google Ads tips Tons of Google Ads updates this year, which you can read about (and get even more tips from) in our biggest PPC stories roundup. Here are some of the lesser-known gems that you might have missed. Set RSA benchmarks NOW. While RSAs typically have higher click-through rates than ETAs, conversion performance varies. Before RSAs become the only search ad type you can create (in June 2022), activate RSAs in all…

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Every marketing channel lives a different life. SEO is pretty stable but has to stay focused because of algorithm updates. Poor PPC can’t catch a break from all the Google Ads updates and privacy measures. And email marketing, well, at 43 years young and with an ROI of $36 for every $1 spent, it’s been living its best life.  But the smooth sailing has gotten rough since privacy patrol rolled into town (aka Apple iOS…

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Quality is a nebulous concept that can be difficult to define. Not for Google: high-quality content for better search rank depends on specific factors that can be optimized. Here’s how to do so for five of them. Read the full article at MarketingProfs

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In the never-ending quest to sell your products and services, it’s important to keep up with today’s marketing best practices. One of the best ways to stay in the loop is through listening to podcasts, and to help you in that regard, this article outlines some of the best and most popular marketing podcasts for 2022. Because there are so many great shows out there, we’ve categorized the list into four different segments, which are…

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Search on Google for New Year’s Instagram captions and what do you get? The same exact 70 or 80 captions in every list…captions best suited for trendy 20-somethings, like Any excuse to wear sequins! Captions not applicable to your business, like Just here for the champagne. Or captions that have been beaten down to a pulp, like new year, new— I can’t even finish typing that one. This is why I’ve set out to provide…

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January. Some call it the Monday of months. Some call it the holiday let-down season. The Chinese zodiak calls it the month of the ox. But if you’re an optimist like us, we call it the month of new beginnings! The world is your oyster when it comes to making a splash in your market. And we’ve got tons of easy and creative marketing ideas to last you all month long. Read on to find: A full…

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Back in September of 2021, we were hit with a boatload of Google Ads announcements. Some were sad (so long, expanded text ads), some were unsettling (key matching behavior has “improved” 🤨), and some were downright confusing (display campaigns anyone?). But there were some good announcements too, like the new travel ad type, some holiday-friendly Google Shopping attributes, and the star of today’s post, the Google Ads budget report.  Exhilarating, I know. But hey, you…

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